Corporate training in the Gulf, London, Europe & Asia since 2015
+44 7462 102778[email protected]WhatsAppالعربية
Enquire now
CoursesSubjectsVenuesIn-House TrainingWhy ARUKContactالعربيةEnquire now
PR-004

Certified Public Relations Professional

Intensive 5-day course · English, Arabic & European languages

PR managers, supervisors and officers study planning and management across six modules delivered over five days. Delegates practise communication with internal and external audiences, including difficult personalities. Written and verbal communication sessions accompany press conference preparation and methods for measuring and reporting PR results.

Classroom

Public courses in our cities

  • 19–23 Oct 2026Riyadh£4,200 + VAT
  • 2–6 Nov 2026Doha£4,200 + VAT
  • 16–20 Nov 2026London£3,360 + VAT
  • 7–11 Dec 2026Munich£3,400 + VAT
  • 21–25 Dec 2026Abu Dhabi£4,200 + VAT
  • 11–15 Jan 2027Rome£3,400 + VAT
Show 23 more dates
  • 25–29 Jan 2027Casablanca£2,280 + VAT
  • 8–12 Feb 2027Kuala Lumpur£1,800 + VAT
  • 22–26 Feb 2027Manama£3,080 + VAT
  • 1–5 Mar 2027Barcelona£3,080 + VAT
  • 15–19 Mar 2027Amman£3,400 + VAT
  • 5–9 Apr 2027Madrid£3,400 + VAT
  • 19–23 Apr 2027London£3,360 + VAT
  • 3–7 May 2027Munich£3,400 + VAT
  • 17–21 May 2027Berlin£3,400 + VAT
  • 14–18 Jun 2027Rome£3,400 + VAT
  • 28 Jun – 2 Jul 2027Milan£3,400 + VAT
  • 12–16 Jul 2027Kuala Lumpur£1,800 + VAT
  • 26–30 Jul 2027Malaga£3,080 + VAT
  • 2–6 Aug 2027Barcelona£3,080 + VAT
  • 16–20 Aug 2027Sarajevo£3,400 + VAT
  • 6–10 Sep 2027Dubai£4,200 + VAT
  • 20–24 Sep 2027London£3,360 + VAT
  • 4–8 Oct 2027Munich£3,400 + VAT
  • 18–22 Oct 2027Riyadh£4,200 + VAT
  • 8–12 Nov 2027Rome£3,400 + VAT
  • 22–26 Nov 2027Doha£4,200 + VAT
  • 13–17 Dec 2027Kuala Lumpur£1,800 + VAT
  • 27–31 Dec 2027Geneva£4,200 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Special requests

Tailor this course

Pick what you want changed and we’ll come back with a proposal and price.

Special request

Certified Public Relations Professional

What would you like to change? (pick any)
or

Course overview

PR professionals regularly face situations where the stakes for the organisation's reputation are high and the pressure to communicate clearly is immediate. This course gives them a structured approach to PR planning and management, with measurable results they can report to senior leadership.

The six modules cover the full scope of PR practice: the origins and functions of PR, planning and organising PR activities, communication with internal and external audiences, managing difficult personalities, written and verbal communication skills, and running press conferences. Delegates practise each area through role-play, group exercises and roundtable discussions.

By the end of the course, delegates can produce practical, achievable PR plans, present them to management with confidence and handle media relations including during a crisis.

Course objectives

By the end of the course, delegates will be able to:

  1. List PR functions and explain how they respond to a changing environment
  2. Plan and organise a PR programme using the main tools of the PR function
  3. Apply communication skills and techniques to PR duties
  4. Communicate with audiences inside and outside the organisation
  5. Support the image and reputation of the organisation through verbal and written communication
  6. Prepare and run a press conference

Target competencies

  • Planning, organisation and leadership
  • Control and evaluation of PR work
  • Communication in writing
  • Speaking in public and working with media
  • Rapport with others
  • Giving feedback and responding to it

Who should attend

This course suits:

  • Managers, supervisors and officers in public relations
  • Personnel, marketing, sales, training and administration staff who interact with internal or external audiences

Training methodology

  • Delegates take part in an interactive workshop using learning tools for work across functions.
  • Presentations accompany role-play and group exercises; roundtable discussions provide opportunities to share experience.
  • Team exercises conclude with group debriefing.

Course modules

  1. Module 1

    PR development and changing roles

    • How PR began and developed
    • Defining PR, its scope and its objectives
    • Principles that guide professional PR practice
    • The use of campaigns in PR
    • Emerging roles and perspectives for PR work
    • Building and supporting organisational image through PR
  2. Module 2

    Managing the PR function

    • Principles used in management
    • Preparing and organising activities for PR
    • Leadership and control of PR projects
    • What contributes to successful planning in PR
    • Qualities needed by people working in PR
    • Where PR sits within an organisation
    • Duties undertaken by PR professionals
  3. Module 3

    Communication in PR practice

    • Working with audiences inside and outside the organisation
    • The components of the communication process
    • How communication spreads and the effects it produces
    • Characteristics of effective PR communicators
    • Functions performed by communication
    • Addressing barriers to the exchange of information
    • Communicating without words
    • Communication capabilities needed for PR work
  4. Module 4

    Dealing with Internal and External Audiences

    • Understanding and managing difficult personalities
  5. Module 5

    Skills for writing and speaking

    • Why written work matters in PR
    • Basic principles for effective writing
    • Media used to communicate in writing
    • Designing brochures and newsletters
    • Media for spoken communication
    • The 2 parts involved in speaking
    • Understanding what causes nervousness
    • Guidelines for speaking to an audience
    • Why preparation is needed before speaking
    • Applying PAMPERS techniques to vocal delivery
    • Maintaining an audience's attention and interest
    • Positioning the body when speaking
  6. Module 6

    Preparing and delivering press conferences

    • What constitutes a press conference
    • Deciding why a press conference is needed
    • Running the conference for the press
    • Assembling a kit for media and press use
    • Developing relationships with media representatives
    • Principles for working with the press during crises

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

Register

Certified Public Relations Professional

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

Get a quotation

Certified Public Relations Professional