Corporate Communication Auditing and Measurement
Intensive 5-day course · English, Arabic & European languages
- Duration5 days
- FormatClassroom or live online
- LanguageEnglish, Arabic or a European language
- CertificateARUK Certificate of Attendance
- FeeFrom £1,800 + VAT
Communication, HR and management professionals examine organisational communication over five days. Delegates plan audits of internal and external practices, analyse the evidence and present findings to stakeholders. Implementation sessions address common communication problems and the measures used to evaluate recommendations.
Classroom
Public courses in our cities
- 26–30 Oct 2026Jeddah£4,200 + VAT
- 9–13 Nov 2026London£3,360 + VAT
- 23–27 Nov 2026Muscat£3,080 + VAT
- 14–18 Dec 2026Munich£3,400 + VAT
- 28 Dec – 1 Jan 2026Manama£3,080 + VAT
- 4–8 Jan 2027Rome£3,400 + VAT
Show 23 more dates
- 18–22 Jan 2027Sarajevo£3,400 + VAT
- 1–5 Feb 2027Kuala Lumpur£1,800 + VAT
- 15–19 Feb 2027Dubai£4,200 + VAT
- 8–12 Mar 2027Barcelona£3,080 + VAT
- 22–26 Mar 2027Riyadh£4,200 + VAT
- 12–16 Apr 2027London£3,360 + VAT
- 26–30 Apr 2027Doha£4,200 + VAT
- 10–14 May 2027Munich£3,400 + VAT
- 24–28 May 2027Geneva£4,200 + VAT
- 7–11 Jun 2027Rome£3,400 + VAT
- 21–25 Jun 2027Abu Dhabi£4,200 + VAT
- 5–9 Jul 2027Kuala Lumpur£1,800 + VAT
- 19–23 Jul 2027Cairo£2,280 + VAT
- 9–13 Aug 2027Barcelona£3,080 + VAT
- 23–27 Aug 2027Jeddah£4,200 + VAT
- 13–17 Sep 2027London£3,360 + VAT
- 27 Sep – 1 Oct 2027Singapore£4,200 + VAT
- 11–15 Oct 2027Munich£3,400 + VAT
- 25–29 Oct 2027Muscat£3,080 + VAT
- 1–5 Nov 2027Rome£3,400 + VAT
- 15–19 Nov 2027Casablanca£2,280 + VAT
- 6–10 Dec 2027Kuala Lumpur£1,800 + VAT
- 20–24 Dec 2027Manama£3,080 + VAT
Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%
Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options
Online (live)
With a trainer, on dates to suit your team
This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.
£1,850 + VAT
Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%
Tailor this course
Pick what you want changed and we’ll come back with a proposal and price.
Course overview
An audit examines how an organisation communicates inside and outside its boundaries. Business strategy informs the assessment. Delegates review policies and communication systems, then consider whether channels, messages and practices meet organisational requirements and the needs of stakeholders.
Evidence supports the recommendations. Delegates plan an audit and analyse the data collected to assess effectiveness and efficiency, identify areas requiring improvement and develop solutions. Discussion covers presenting findings to stakeholders and preparing communication plans, with metrics for measuring success and the impact of recommendations.
A session on communication challenges in organisations addresses the informative, regulative, persuasive and interpretive functions of communication, alongside common obstacles: verbal barriers, nonverbal misunderstandings, technology-mediated communication problems and cross-cultural differences. The final day focuses on implementation, measuring the impact of recommendations and the ethical responsibilities that come with auditing.
Course objectives
By the end of the course, delegates will be able to:
- Develop an understanding of communication auditing and its benefits for an organisation
- Apply core principles when carrying out a communication audit
- Assess and audit internal and external communication using analytical methods
- Identify and address common communication challenges in organisations
- Design and implement strategies based on communication audit recommendations
Target competencies
- Understanding of communication audits
- Skills for conducting the audit process
- Assessment of communication across the organisation
- Awareness of communication difficulties
- Implementation and evaluation of impact
- Continuing audit practice and ethical judgement
Who should attend
This course suits:
- Professionals in communication, human resources and management roles seeking to improve organisational communication
Training methodology
- Workshop activities use learning tools for working across functions and invite delegates' involvement.
- Presentations accompany role-play and group exercises; delegates share experience in roundtable discussions.
- Team exercises and group debriefs support the application of the material.
Daily agenda
- Day 1
Purpose and scope of communication audits
- Defining communication auditing and its importance
- What audits aim to achieve and their benefits
- Concepts and methods used to audit communication
- How communication auditing aligns with business strategy
- Why communication auditing matters for organisations
- Different forms of communication audit
- Day 2
Preparing and conducting an audit
- Stages involved in carrying out a communication audit
- Understanding the distinctions between audit types
- Gathering evidence and analysing what it shows
- Preparing for the audit and planning the work
- Setting out the audit plan and delivery timetable
- Choosing measures and benchmarks to evaluate communication
- Day 3
Assessing communication and stakeholder needs
- Assessing communication within the organisation and identifying areas to examine
- Evaluating communication with external audiences
- Designing strategies for effective external communication
- Engaging stakeholders and obtaining their feedback
- Identifying stakeholders and their preferred ways of communicating
- Improving stakeholder engagement and communication through planned strategies
- Day 4
Functions and obstacles in organisational communication
- Communication functions: informative, regulative, persuasive and interpretive
- Difficulties commonly encountered when organisations communicate
- Barriers affecting spoken communication
- Obstacles to communication without words
- Problems arising when technology mediates communication
- Communicating across cultural differences
- Day 5
Acting on findings and evaluating impact
- Choosing strategies to put recommendations into practice
- Turning communication audit findings into an action plan
- Evaluating the effects of recommendations after implementation
- Ethical questions arising during communication audits
- Why communication needs to be audited on an ongoing basis
Certificate
Every delegate who completes the course receives an ARUK Training Certificate of Attendance.
Frequently asked questions
How do I register?
Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.
Are fees shown with VAT?
Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.
Can this course be delivered for our team only?
Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.
Is this course available online?
Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.
Is there a group discount?
Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.
Can the course be delivered in Arabic or another language?
Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.
What certificate will I receive?
An ARUK Training Certificate of Attendance.
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