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PR-007

Leading Through Marketing-Public Relations (MPR)

Intensive 5-day course · English, Arabic & European languages

Marketing professionals, PR practitioners and communications specialists explore how marketing public relations (MPR) integrates the two functions. The five-day programme spans six modules, from established theories and strategic planning to media relationships and digital campaigns. Delegates work on stakeholder engagement, crisis messages and evaluation, then examine sustainability, analytics and cross-cultural practice.

Classroom

Public courses in our cities

  • 19–23 Oct 2026Muscat£3,080 + VAT
  • 2–6 Nov 2026Manama£3,080 + VAT
  • 16–20 Nov 2026Barcelona£3,080 + VAT
  • 7–11 Dec 2026Frankfurt£2,600 + VAT
  • 21–25 Dec 2026Dubai£4,200 + VAT
  • 11–15 Jan 2027Barcelona£3,080 + VAT
Show 23 more dates
  • 25–29 Jan 2027Berlin£3,400 + VAT
  • 8–12 Feb 2027Paris£3,600 + VAT
  • 22–26 Feb 2027Milan£3,400 + VAT
  • 1–5 Mar 2027Frankfurt£2,600 + VAT
  • 15–19 Mar 2027Malaga£3,080 + VAT
  • 5–9 Apr 2027Sarajevo£3,400 + VAT
  • 19–23 Apr 2027Barcelona£3,080 + VAT
  • 3–7 May 2027Frankfurt£2,600 + VAT
  • 17–21 May 2027Dubai£4,200 + VAT
  • 14–18 Jun 2027Barcelona£3,080 + VAT
  • 28 Jun – 2 Jul 2027Riyadh£4,200 + VAT
  • 12–16 Jul 2027Paris£3,600 + VAT
  • 26–30 Jul 2027Doha£4,200 + VAT
  • 2–6 Aug 2027Frankfurt£2,600 + VAT
  • 16–20 Aug 2027Geneva£4,200 + VAT
  • 6–10 Sep 2027Abu Dhabi£4,200 + VAT
  • 20–24 Sep 2027Barcelona£3,080 + VAT
  • 4–8 Oct 2027Frankfurt£2,600 + VAT
  • 18–22 Oct 2027Cairo£2,280 + VAT
  • 8–12 Nov 2027Barcelona£3,080 + VAT
  • 22–26 Nov 2027Jeddah£4,200 + VAT
  • 13–17 Dec 2027Paris£3,600 + VAT
  • 27–31 Dec 2027Singapore£4,200 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

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Leading Through Marketing-Public Relations (MPR)

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Course overview

Marketing public relations connects brand awareness, trust and corporate reputation with business goals. Delegates examine its development and components, then work on integrating marketing and public relations strategies for different audiences. Traditional media practice sits alongside digital platforms, influencer marketing and emerging approaches. Practical application is part of the programme.

The course starts with MPR's place in Integrated Marketing Communications (IMC) and the theories used to guide it, including Grunig and Hunt's four models and the PESO model. Planning sessions address strategy, brand storytelling, tactics and crisis communication, with measurement and evaluation included in the planning process. Media relations work covers stakeholder mapping, press conferences and negative coverage.

Digital sessions follow content from creation to distribution and consider social media strategies and digital crisis management. Applications, practical projects and cases support the work. The closing module examines data and analytics, sustainability and Corporate Social Responsibility (CSR), alongside global and cross-cultural MPR and the predictions and challenges affecting its future.

Course objectives

By the end of the course, delegates will be able to:

  1. Explain the development, significance and main components of MPR
  2. Apply strategic planning principles to design and implement an MPR strategy
  3. Build and manage relationships with media and key stakeholders
  4. Combine content creation, influencer marketing and digital crisis management in MPR campaigns
  5. Evaluate emerging trends, analytics, sustainability and globalisation to formulate responses to future MPR challenges

Target competencies

  • Strategic communication
  • Media relationship development
  • Stakeholder mapping and analysis
  • Crisis communication management
  • Media engagement across platforms
  • Evaluation and reporting

Who should attend

This course suits:

  • Marketing professionals
  • Public relations practitioners
  • Communications specialists
  • People developing expertise across marketing and public relations

Training methodology

  • Plenary discussions and case studies provide interactive learning.
  • Team exercises, assessments and questionnaires support work on the course topics.

Course modules

  1. Module 1

    MPR foundations and development

    • Defining MPR and its scope
    • How MPR has developed over time
    • MPR within Integrated Marketing Communications (IMC)
  2. Module 2

    Theories, models and professional ethics

    • Grunig and Hunt's 4 PR models
    • Paid, Earned, Shared and Owned media in the PESO model
    • Relationship management theory applied to MPR
    • Ethical issues in MPR
  3. Module 3

    Planning MPR strategy and messages

    • Developing MPR strategy
    • Creating messages and telling brand stories
    • MPR tools and tactics
    • Crisis communication within MPR
    • Measuring and assessing MPR effectiveness
  4. Module 4

    Media relationships and stakeholders

    • Understanding relationships with media
    • Working across media types
    • Mapping and engaging stakeholders
    • Organising media events and press conferences
    • Responding to negative media coverage
  5. Module 5

    Digital platforms and social media

    • Digital media's role in MPR
    • Developing MPR social media strategies
    • Creating and distributing content
    • Influencer marketing within MPR
    • Managing crises through digital channels
  6. Module 6

    Future developments in MPR

    • Emerging MPR trends
    • Using data and analytics in MPR
    • Sustainability and Corporate Social Responsibility (CSR)
    • Globalisation and MPR across cultures
    • Predictions and future challenges for MPR

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

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Leading Through Marketing-Public Relations (MPR)

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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Leading Through Marketing-Public Relations (MPR)