Corporate training in the Gulf, London, Europe & Asia since 2015
+44 7462 102778[email protected]WhatsAppالعربية
Enquire now
CoursesSubjectsVenuesIn-House TrainingWhy ARUKContactالعربيةEnquire now
PR-010

Tour Guiding and Visitor Care

Intensive 5-day course · English, Arabic & European languages

Tour guides, escorts and tour leaders examine interpretation, group care and professional responsibilities during five days. Delegates practise adapting speech to audiences and using storytelling to explain sites, then consider relationships with tourism stakeholders. Public speaking sessions address voice and nonverbal communication, while the final day covers conduct, accessibility, demanding clients and unexpected situations.

Classroom

Public courses in our cities

  • 26–30 Oct 2026Doha£4,200 + VAT
  • 9–13 Nov 2026Barcelona£3,080 + VAT
  • 23–27 Nov 2026Abu Dhabi£4,200 + VAT
  • 14–18 Dec 2026Paris£3,600 + VAT
  • 28 Dec – 1 Jan 2026Jeddah£4,200 + VAT
  • 4–8 Jan 2027London£3,360 + VAT
Show 23 more dates
  • 18–22 Jan 2027Berlin£3,400 + VAT
  • 1–5 Feb 2027Istanbul£2,280 + VAT
  • 15–19 Feb 2027Milan£3,400 + VAT
  • 8–12 Mar 2027Vienna£3,400 + VAT
  • 22–26 Mar 2027Malaga£3,080 + VAT
  • 12–16 Apr 2027Barcelona£3,080 + VAT
  • 26–30 Apr 2027Sarajevo£3,400 + VAT
  • 10–14 May 2027Paris£3,600 + VAT
  • 24–28 May 2027Dubai£4,200 + VAT
  • 7–11 Jun 2027London£3,360 + VAT
  • 21–25 Jun 2027Riyadh£4,200 + VAT
  • 5–9 Jul 2027Istanbul£2,280 + VAT
  • 19–23 Jul 2027Doha£4,200 + VAT
  • 9–13 Aug 2027Vienna£3,400 + VAT
  • 23–27 Aug 2027Geneva£4,200 + VAT
  • 13–17 Sep 2027Barcelona£3,080 + VAT
  • 27 Sep – 1 Oct 2027Abu Dhabi£4,200 + VAT
  • 11–15 Oct 2027Paris£3,600 + VAT
  • 25–29 Oct 2027Cairo£2,280 + VAT
  • 1–5 Nov 2027London£3,360 + VAT
  • 15–19 Nov 2027Jeddah£4,200 + VAT
  • 6–10 Dec 2027Istanbul£2,280 + VAT
  • 20–24 Dec 2027Singapore£4,200 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Special requests

Tailor this course

Pick what you want changed and we’ll come back with a proposal and price.

Special request

Tour Guiding and Visitor Care

What would you like to change? (pick any)
or

Course overview

Tour guiding involves interpreting sites and managing interaction within a group. The course examines the guide's role in tourism and the needs of different groups, with techniques for adapting spoken information and organising group dynamics in different contexts. Oral communication receives particular attention. Delegates consider how tours can be informative and engaging through storytelling and interpretation that brings sites to life.

Group care also involves logistics and financial reporting, together with professional relationships. Sessions address employers and tourism stakeholders, local communities, colleagues, bus drivers and service suppliers. Public speaking work covers body movement, space and timing in nonverbal communication, alongside voice management and ways of handling anxiety when speaking to a group.

Ethical responsibilities include respect for cultural and environmental sensitivities. Delegates review a tour-guiding code of conduct and examine strategies for visitors with special needs and demanding clients, as well as practices for responding to unexpected situations. Presentations and video analysis accompany cases, discussions and group exercises.

Course objectives

By the end of the course, delegates will be able to:

  1. Define tour guides' roles and responsibilities in tourism
  2. Develop interpretation skills for informative, engaging tours
  3. Manage group dynamics and facilitate interaction
  4. Develop practical communication skills for clearly conveying information to groups
  5. Recognise and address tour-guiding ethics, including cultural and environmental sensitivities

Target competencies

  • Tour guiding
  • Interpretation of patterns and behaviours
  • Communication
  • Positive mental attitude
  • Ethical behaviour

Who should attend

This course suits:

  • Tour-guiding and tour-escorting companies
  • Local guide bodies
  • Professional tour leaders

Training methodology

  • Presentations and video analysis introduce topics for interactive work.
  • Case studies, discussions and group exercises provide different learning approaches.

Daily agenda

  1. Day 1

    Guides, audiences and group dynamics

    • The tour guide's role within tourism
    • Needs of different group types
    • Strategies for group dynamics
    • Adapting speech to different audiences
  2. Day 2

    Interpreting sites and engaging visitors

    • Developing engaging, informative tours
    • Storytelling and bringing sites to life
    • Facilitating group interaction and engagement
    • Managing logistics and financial reports
  3. Day 3

    Working relationships in tourism

    • Building professional relationships with tourism stakeholders
    • Maintaining constructive employer relationships
    • Positive behaviour towards local communities
    • Developing relationships with colleagues and bus drivers
    • Ways to work with service suppliers
  4. Day 4

    Communication and speaking during tours

    • Implications of nonverbal communication for tour guiding
    • Nonverbal techniques: kinesics, proxemics and chronemics
    • Paralinguistic techniques for managing the voice
    • Methods for managing public speaking apprehension
  5. Day 5

    Ethical practice and visitor care

    • The role of ethics in tour guiding
    • Reviewing a tour-guiding code of conduct
    • Strategies for visitors with special needs
    • Handling demanding clients
    • Practices for dealing with unexpected situations

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

Register

Tour Guiding and Visitor Care

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

Get a quotation

Tour Guiding and Visitor Care