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LM-014

Economics for Business Professionals

Intensive 5-day course · English, Arabic & European languages

Managers and business professionals who want to read markets more clearly and sharpen their strategic decisions will cover the core tools of micro and macroeconomics over five days. Delegates learn to estimate demand, analyse cost, set prices for different market structures, and trace how government fiscal and monetary policy flows through to the firm.

Classroom

Public courses in our cities

  • 26–30 Oct 2026Muscat£3,080 + VAT
  • 9–13 Nov 2026Frankfurt£2,600 + VAT
  • 23–27 Nov 2026Manama£3,080 + VAT
  • 14–18 Dec 2026Rome£3,400 + VAT
  • 28 Dec – 1 Jan 2026Dubai£4,200 + VAT
  • 4–8 Jan 2027London£3,360 + VAT
Show 23 more dates
  • 18–22 Jan 2027Amman£3,400 + VAT
  • 1–5 Feb 2027Frankfurt£2,600 + VAT
  • 15–19 Feb 2027Madrid£3,400 + VAT
  • 8–12 Mar 2027Barcelona£3,080 + VAT
  • 22–26 Mar 2027Berlin£3,400 + VAT
  • 12–16 Apr 2027Frankfurt£2,600 + VAT
  • 26–30 Apr 2027Milan£3,400 + VAT
  • 10–14 May 2027Rome£3,400 + VAT
  • 24–28 May 2027Malaga£3,080 + VAT
  • 7–11 Jun 2027London£3,360 + VAT
  • 21–25 Jun 2027Sarajevo£3,400 + VAT
  • 5–9 Jul 2027Frankfurt£2,600 + VAT
  • 19–23 Jul 2027Dubai£4,200 + VAT
  • 9–13 Aug 2027Barcelona£3,080 + VAT
  • 23–27 Aug 2027Riyadh£4,200 + VAT
  • 13–17 Sep 2027Frankfurt£2,600 + VAT
  • 27 Sep – 1 Oct 2027Doha£4,200 + VAT
  • 11–15 Oct 2027Rome£3,400 + VAT
  • 25–29 Oct 2027Geneva£4,200 + VAT
  • 1–5 Nov 2027London£3,360 + VAT
  • 15–19 Nov 2027Abu Dhabi£4,200 + VAT
  • 6–10 Dec 2027Frankfurt£2,600 + VAT
  • 20–24 Dec 2027Cairo£2,280 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Special requests

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Economics for Business Professionals

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Course overview

Pricing and strategic choices involve economic judgements. This five-day programme examines the principles behind those judgements, giving business professionals a way to assess demand and costs alongside the wider conditions affecting their firm. Delegates consider economic objectives and goals beyond profit, including how decisions affect shareholder wealth.

Work on the firm begins with setting goals and estimating demand, then examines how market structures affect the prices and output levels a business chooses. Delegates use regression analysis and demand elasticity in forecasting. Cost analysis includes break-even calculations (Volume-Cost-Profit), while the treatment of value covers Market Value Added (MVA) and Economic Value Added (EVA).

The final two days shift attention to the macroeconomic environment. Delegates examine how the business cycle, inflation, interest rates, unemployment and exchange rates affect firm strategy, then trace the transmission mechanisms of fiscal and monetary policy, including the effects of public debt and the balance of trade on currency exchange rates.

Course objectives

By the end of the course, delegates will be able to:

  1. Interpret economic knowledge and establish the economic objectives of the firm
  2. Estimate demand and analyse how demand elasticity affects revenues
  3. Estimate cost and apply pricing strategies across different market structures
  4. Analyse the impact of macroeconomic indicators on strategic decisions
  5. Understand the implications of government economic policies on businesses

Target competencies

  • Economic reasoning and analysis
  • Strategic thinking
  • Micro and macroeconomics
  • Problem-solving and decision-making

Who should attend

This course suits:

  • Managers and business professionals
  • Individuals seeking to apply economic reasoning to business decisions

Training methodology

  • Delegates interact with the instructor throughout each session.
  • Slides and group discussions cover theoretical content.
  • Team exercises and case studies apply concepts to real business situations.

Daily agenda

  1. Day 1

    The Firm and Its Goals

    • Choosing decisions that serve the firm's economic goal
    • Business goals beyond profit
    • Defining economic goals
    • Setting economic objectives
    • Objectives outside economics
    • Increasing shareholder wealth
    • Assessing Market Value Added (MVA)
    • Using Economic Value Added (EVA)
    • Understanding economic profit
    • Applying the principles globally
  2. Day 2

    Demand Estimation and Forecasting

    • Demand elasticity and firm revenues
    • Price elasticities across industries
    • Elasticities in practice: short run and long run at a delicatessen
    • Estimating market demand
    • Applying regression analysis to demand
    • Choosing techniques for forecasting
    • Forecasts based on expert judgement
    • Using opinion polls and market research
    • Surveying planned expenditure
    • Interpreting economic indicators
    • Developing projections
  3. Day 3

    Cost, Pricing and Output Decisions

    • The role of cost in managerial decisions
    • Definitions and uses of cost in economic analysis
    • How companies have cut costs to stay competitive
    • Cautionary notes on cost-cutting as a strategy
    • Pricing and output decisions: perfect competition and monopoly
    • Pricing and output decisions: monopolistic competition and oligopoly
    • Special pricing practices
    • Break-even analysis (Volume-Cost-Profit)
  4. Day 4

    Macroeconomic Indicators and Strategic Decisions

    • The business cycle and its significance for firms
    • Economic growth and its effects
    • Conditions affecting firms and the wider economy
    • The effects of inflation
    • Interest rates in business decisions
    • Understanding unemployment
    • Movements in exchange rates
    • How exchange rates affect imports, exports and real GDP
  5. Day 5

    Government Economic Policy and Business

    • How fiscal policy affects businesses
    • Fiscal policy that expands economic activity
    • Fiscal policy that contracts economic activity
    • How monetary policy affects businesses
    • Expansion through monetary policy
    • Contraction through monetary policy
    • Public debt and its consequences for businesses and the economy
    • How the trade balance affects currency exchange rates

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

Register

Economics for Business Professionals

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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Economics for Business Professionals