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Generative AI and ChatGPT: A Game-Changer for Business Innovation

Intensive 5-day course · English, Arabic & European languages

Business leaders and marketing professionals use this five-day course to learn how generative AI and ChatGPT can automate tasks, analyse data, and create content. Delegates learn to apply these advanced tools to streamline daily operations and support product development.

Classroom

Public courses in our cities

  • 26–30 Oct 2026Doha£4,200 + VAT
  • 9–13 Nov 2026Vienna£3,400 + VAT
  • 23–27 Nov 2026Abu Dhabi£4,200 + VAT
  • 14–18 Dec 2026Barcelona£3,080 + VAT
  • 28 Dec – 1 Jan 2026Jeddah£4,200 + VAT
  • 4–8 Jan 2027Amsterdam£3,400 + VAT
Show 23 more dates
  • 18–22 Jan 2027Casablanca£2,280 + VAT
  • 1–5 Feb 2027London£3,360 + VAT
  • 15–19 Feb 2027Manama£3,080 + VAT
  • 8–12 Mar 2027Istanbul£2,280 + VAT
  • 22–26 Mar 2027Amman£3,400 + VAT
  • 12–16 Apr 2027Vienna£3,400 + VAT
  • 26–30 Apr 2027Madrid£3,400 + VAT
  • 10–14 May 2027Barcelona£3,080 + VAT
  • 24–28 May 2027Berlin£3,400 + VAT
  • 7–11 Jun 2027Amsterdam£3,400 + VAT
  • 21–25 Jun 2027Milan£3,400 + VAT
  • 5–9 Jul 2027London£3,360 + VAT
  • 19–23 Jul 2027Malaga£3,080 + VAT
  • 9–13 Aug 2027Istanbul£2,280 + VAT
  • 23–27 Aug 2027Sarajevo£3,400 + VAT
  • 13–17 Sep 2027Vienna£3,400 + VAT
  • 27 Sep – 1 Oct 2027Dubai£4,200 + VAT
  • 11–15 Oct 2027Barcelona£3,080 + VAT
  • 25–29 Oct 2027Riyadh£4,200 + VAT
  • 1–5 Nov 2027Amsterdam£3,400 + VAT
  • 15–19 Nov 2027Doha£4,200 + VAT
  • 6–10 Dec 2027London£3,360 + VAT
  • 20–24 Dec 2027Geneva£4,200 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

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Generative AI and ChatGPT: A Game-Changer for Business Innovation

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Course overview

ChatGPT and other generative AI tools have applications in routine business tasks and creative work. Exercises and industry examples help delegates examine workflow automation and decisions across business functions during the five days. Customer interaction is part of the syllabus.

Marketing personalisation and customer support chatbots receive attention alongside product design. Delegates explore generative AI for ideas and prototypes, then consider the new business models it may enable. Interactive lectures and case studies connect these uses with operational efficiency and customer experience.

Responsible adoption involves decisions about privacy, security and compliance. The final sessions examine bias, transparency and accountability, before delegates present an AI innovation plan for a business scenario.

Course objectives

By the end of the course, delegates will be able to:

  1. Explain the technical principles behind ChatGPT and generative AI
  2. Identify business areas where generative AI can support innovation
  3. Implement AI strategies for customer engagement and operational efficiency
  4. Use AI tools for content creation, marketing and product development
  5. Manage the ethical and security risks of using AI tools

Who should attend

This course suits:

  • Senior executives looking to integrate AI into company strategy
  • Marketing and customer experience professionals developing AI-supported engagement
  • Product managers building AI-driven solutions
  • IT professionals and data analysts exploring generative AI for business processes
  • Entrepreneurs developing technical business models

Training methodology

  • Interactive sessions and structured group discussions
  • Practical exercises applying generative AI to business scenarios
  • Review of real-world business case studies

Daily agenda

  1. Day 1

    Introduction to generative AI technology

    • The evolution and mechanics of generative AI
    • ChatGPT features, capabilities and business applications
    • Reviewing successful AI-driven business innovation cases
    • Hands-on session using ChatGPT for business tasks
  2. Day 2

    Using AI in business operations

    • Optimising daily tasks and automating workflows
    • Speeding up data analysis and decision-making
    • AI tools for communication within and outside the organisation
    • Workshop on designing efficient AI-supported processes
  3. Day 3

    Improving customer experience with AI

    • Extracting customer insights for better personalisation
    • Customer service applications of chatbots and virtual assistants
    • AI-supported marketing strategies for brand loyalty
    • Group activity building customer-centric AI solutions
  4. Day 4

    AI in product development

    • Using language models for ideation and fast prototyping
    • Content creation for marketing, design and storytelling
    • Exploring business models enabled by AI
    • Practical exercise developing a product concept with AI
  5. Day 5

    Ethics, risks, and future developments

    • Handling bias, transparency, and model accountability
    • Managing data privacy, compliance, and security risks
    • Emerging generative AI trends and their business implications
    • Presenting an AI innovation plan for a business scenario

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

Register

Generative AI and ChatGPT: A Game-Changer for Business Innovation

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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Generative AI and ChatGPT: A Game-Changer for Business Innovation