Human Resources and Training
Advanced Certificate in Employee Relations (ER)
26–30 Oct 2026 · Manama
View courseHR-023
Strategic Human Resources and Employee Engagement (ACHRM)
Intensive 5-day course · English, Arabic & European languages
- Duration5 days
- FormatClassroom or live online
- LanguageEnglish, Arabic or a European language
- CertificateARUK Certificate of Attendance
- FeeFrom £1,800 + VAT
HR generalists and specialists study strategic HR and employee engagement across five days and six modules. Delegates connect HR plans with organisational goals, then examine culture, motivation and employee experience. Discussions, activities and cases support strategy implementation and engagement measurement, with toolkit development and post-tests reinforcing the learning.
Classroom
Public courses in our cities
- 19–23 Oct 2026Manama£3,080 + VAT
- 2–6 Nov 2026Dubai£4,200 + VAT
- 16–20 Nov 2026London£3,360 + VAT
- 7–11 Dec 2026Munich£3,400 + VAT
- 21–25 Dec 2026Riyadh£4,200 + VAT
- 11–15 Jan 2027Rome£3,400 + VAT
Show 23 more dates
- 25–29 Jan 2027Sarajevo£3,400 + VAT
- 8–12 Feb 2027Kuala Lumpur£1,800 + VAT
- 22–26 Feb 2027Dubai£4,200 + VAT
- 1–5 Mar 2027Barcelona£3,080 + VAT
- 15–19 Mar 2027Riyadh£4,200 + VAT
- 5–9 Apr 2027Doha£4,200 + VAT
- 19–23 Apr 2027London£3,360 + VAT
- 3–7 May 2027Munich£3,400 + VAT
- 17–21 May 2027Geneva£4,200 + VAT
- 14–18 Jun 2027Rome£3,400 + VAT
- 28 Jun – 2 Jul 2027Abu Dhabi£4,200 + VAT
- 12–16 Jul 2027Kuala Lumpur£1,800 + VAT
- 26–30 Jul 2027Cairo£2,280 + VAT
- 2–6 Aug 2027Barcelona£3,080 + VAT
- 16–20 Aug 2027Jeddah£4,200 + VAT
- 6–10 Sep 2027Singapore£4,200 + VAT
- 20–24 Sep 2027London£3,360 + VAT
- 4–8 Oct 2027Munich£3,400 + VAT
- 18–22 Oct 2027Muscat£3,080 + VAT
- 8–12 Nov 2027Rome£3,400 + VAT
- 22–26 Nov 2027Casablanca£2,280 + VAT
- 13–17 Dec 2027Kuala Lumpur£1,800 + VAT
- 27–31 Dec 2027Manama£3,080 + VAT
Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%
Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options
Online (live)
With a trainer, on dates to suit your team
This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.
£1,850 + VAT
Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%
Special requests
Tailor this course
Pick what you want changed and we’ll come back with a proposal and price.
Course overview
Strategic HR contributes expertise to enterprise planning and develops an HR strategy aligned with organisational goals, values and tactics. The course combines 2 subject areas from an eight-part HR curriculum: strategic human resources and employee engagement. Strategy development, implementation and evaluation are examined in relation to stakeholder value, including five types of organisational strategy and a 6-Step planning approach.
Relationships support engagement. Connections between employees, managers and organisational mission, vision, values and goals are examined from individual and organisational perspectives. Performance and behaviour expectations at every level are considered alongside culture, work-life balance, ethics and Corporate Social Responsibility (CSR). Delegates distinguish engagement from job satisfaction, define an engagement strategy and examine motivation at important employee milestones.
Implementation needs a plan. Change processes and other execution considerations connect HR objectives with practical actions. Employee Experience (EX) work examines its development, stakeholders, overwork and research before and after COVID-19, followed by strategy elements, metrics and initiatives in large organisations. No prerequisites are required and entry is possible at any time. Discussions, individual and group activities, cases, toolkit development and post-tests at module ends support learning.
Course objectives
By the end of the course, delegates will be able to:
- Define organisational strategy and identify its main components
- Develop an HR strategy linked with organisational strategy
- Create a plan for implementing the HR strategy
- Recognise engagement and culture's importance to managers, HR strategy and organisational performance
- Define an engagement strategy around organisational vision and goals
- Distinguish employee engagement from job satisfaction
- Explain engagement's contribution to business goals and objectives
- Apply motivation techniques at employee milestones to assess and respond to engagement
Who should attend
This course suits:
- HR generalists
- HR specialists in strategic human resources and employee engagement
Training methodology
- Group discussions and individual and group activities provide applications.
- Case studies and toolkit development support practical work.
- A post-test reinforces learning at the end of each module.
Course modules
- Module 1
Organisational strategy and its measures
- Defining organisational strategy
- Five types of organisational strategy
- A 6-Step approach to strategic planning
- Developing and choosing metrics
- Module 2
Developing an HR strategy
- Relationships between organisational goals and HR goals
- Objectives for the HR strategic plan
- Steps in HR strategic planning
- Module 3
Planning and executing HR strategy
- Preparing an execution plan for HR strategy
- The change management process
- Other considerations in executing the HR plan
- Module 4
Culture and the organisation's engagement approach
- Exploring organisational culture
- Positive organisational culture
- Formulating an engagement strategy
- Corporate Social Responsibility
- Leadership and employee engagement
- Module 5
Engagement through the employee life cycle
- Employee satisfaction
- Employee motivation
- Defining engagement
- Forms of engagement
- Roles in engagement
- Engagement behaviours, drivers and barriers
- Measuring employee engagement
- The employee life cycle
- Module 6
Employee experience and its evaluation
- Defining Employee Experience (EX)
- Evolution of employee experience
- Origins of the employee experience concept
- Why EX matters
- Main stakeholders in EX
- Effects of overworking employees
- EX research before and after COVID-19
- Elements of an effective employee experience strategy
- Metrics for evaluating EX
- EX initiatives in large organisations
Certificate
Every delegate who completes the course receives an ARUK Training Certificate of Attendance.
Frequently asked questions
How do I register?
Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.
Are fees shown with VAT?
Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.
Can this course be delivered for our team only?
Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.
Is this course available online?
Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.
Is there a group discount?
Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.
Can the course be delivered in Arabic or another language?
Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.
What certificate will I receive?
An ARUK Training Certificate of Attendance.
