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IP-005

International Trademark Registration through WIPO's Madrid System

Intensive 5-day course · English, Arabic & European languages

Brand owners and legal teams gain a practical introduction to international trademark protection through WIPO's Madrid System over 5 days. Delegates learn who can use the system, how an application moves between authorities and what registration means in designated territories. Exercises support informed choices about markets, scope, dependencies and ongoing responsibilities.

Classroom

Public courses in our cities

  • 19–23 Oct 2026Manama£3,080 + VAT
  • 19–23 Oct 2026Riyadh£4,200 + VAT
  • 2–6 Nov 2026Dubai£4,200 + VAT
  • 16–20 Nov 2026Vienna£3,400 + VAT
  • 16–20 Nov 2026Doha£4,200 + VAT
  • 7–11 Dec 2026Barcelona£3,080 + VAT
Show 26 more dates
  • 21–25 Dec 2026Riyadh£4,200 + VAT
  • 21–25 Dec 2026Abu Dhabi£4,200 + VAT
  • 11–15 Jan 2027Amsterdam£3,400 + VAT
  • 25–29 Jan 2027Casablanca£2,280 + VAT
  • 8–12 Feb 2027London£3,360 + VAT
  • 22–26 Feb 2027Manama£3,080 + VAT
  • 1–5 Mar 2027Istanbul£2,280 + VAT
  • 15–19 Mar 2027Amman£3,400 + VAT
  • 5–9 Apr 2027Madrid£3,400 + VAT
  • 19–23 Apr 2027Vienna£3,400 + VAT
  • 3–7 May 2027Barcelona£3,080 + VAT
  • 17–21 May 2027Berlin£3,400 + VAT
  • 14–18 Jun 2027Amsterdam£3,400 + VAT
  • 28 Jun – 2 Jul 2027Milan£3,400 + VAT
  • 12–16 Jul 2027London£3,360 + VAT
  • 26–30 Jul 2027Malaga£3,080 + VAT
  • 2–6 Aug 2027Istanbul£2,280 + VAT
  • 16–20 Aug 2027Sarajevo£3,400 + VAT
  • 6–10 Sep 2027Dubai£4,200 + VAT
  • 20–24 Sep 2027Vienna£3,400 + VAT
  • 4–8 Oct 2027Barcelona£3,080 + VAT
  • 18–22 Oct 2027Riyadh£4,200 + VAT
  • 8–12 Nov 2027Amsterdam£3,400 + VAT
  • 22–26 Nov 2027Doha£4,200 + VAT
  • 13–17 Dec 2027London£3,360 + VAT
  • 27–31 Dec 2027Geneva£4,200 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

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International Trademark Registration through WIPO's Madrid System

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Course overview

Businesses expanding internationally need a clear understanding of what a Madrid registration can achieve and what remains subject to local examination. The system provides a coordinated route for seeking trademark protection in designated members under the Madrid Protocol. It does not replace national or regional trademark law. This introductory course explains the route from the basic mark to territorial protection, helping delegates decide whether Madrid fits a proposed expansion and when a direct filing route may be more suitable.

Day 1 introduces eligibility, the Office of origin and the relationship with the basic application or registration. Day 2 explores market selection, the Nice Classification and the intended scope of protection. Day 3 follows an application through WIPO's formal examination and substantive examination by designated offices. Day 4 explains refusals, the five-year dependency period and the need to monitor territorial outcomes. Day 5 introduces subsequent designations, ten-year renewals and portfolio review. Across the five days, a fictional brand expansion scenario provides a consistent basis for comparing options and explaining the respective responsibilities of the applicant, WIPO and local authorities.

Course objectives

By the end of the course, delegates will be able to:

  1. Explain the purpose and limits of the Madrid System
  2. Assess eligibility and the role of the basic mark
  3. Select designations aligned with intended business activity
  4. Distinguish WIPO formal examination from territorial examination
  5. Outline post-registration responsibilities and dependency risks

Target competencies

  • Madrid route assessment
  • Eligibility analysis
  • Designation planning
  • Process interpretation
  • Registration lifecycle awareness

Who should attend

This course suits:

  • Brand managers
  • In-house counsel
  • IP administrators
  • Export managers
  • Business development managers

Training methodology

  • Lectures explain the system through a staged application journey.
  • Case studies compare Madrid and direct filing choices.
  • Group exercises map proposed protection for a fictional brand.
  • Discussion reviews common misconceptions and administrative responsibilities.

Daily agenda

  1. Day 1

    System purpose and entry requirements

    • The Madrid Protocol as the operational treaty
    • Applicant connections and eligibility
    • Office of origin responsibilities
    • Basic applications and basic registrations
    • Madrid versus direct national or regional filings
  2. Day 2

    Planning international protection

    • Market selection and business priorities
    • Trademark searches before expansion
    • Nice Classification and goods or services
    • Scope constraints imposed by the basic mark
    • Paris Convention priority considerations
  3. Day 3

    The application journey

    • Submission through the Office of origin
    • WIPO formal examination and irregularities
    • International registration and notification
    • Substantive examination by designated offices
    • Territorial scope of resulting protection
  4. Day 4

    Understanding risks and outcomes

    • Provisional refusals and local responses
    • Refusal notification periods of 12 or 18 months
    • Possible later opposition-based refusals under applicable declarations
    • Five-year dependency and central attack
    • Monitoring grants, refusals and pending matters
  5. Day 5

    Maintaining and extending protection

    • Subsequent designations for additional markets
    • Ten-year registration terms and renewals
    • Changes to holder details
    • Continuing national use requirements
    • International protection plan exercise

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

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International Trademark Registration through WIPO's Madrid System

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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International Trademark Registration through WIPO's Madrid System