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IP-008

Trademark Registration, Brand Protection and International Expansion

Intensive 5-day course · English, Arabic & European languages

Brand, legal and export teams learn to plan trademark registration and brand protection for international expansion over 5 days. Delegates assess naming risks, filing routes, ownership arrangements and market monitoring. The course connects legal protection with launch schedules, local language considerations and distribution decisions so that expansion plans address practical brand risks.

Classroom

Public courses in our cities

  • 26–30 Oct 2026Dubai£4,200 + VAT
  • 26–30 Oct 2026Manama£3,080 + VAT
  • 9–13 Nov 2026Amsterdam£3,400 + VAT
  • 23–27 Nov 2026Riyadh£4,200 + VAT
  • 23–27 Nov 2026Dubai£4,200 + VAT
  • 14–18 Dec 2026London£3,360 + VAT
Show 26 more dates
  • 28 Dec – 1 Jan 2026Doha£4,200 + VAT
  • 28 Dec – 1 Jan 2026Riyadh£4,200 + VAT
  • 4–8 Jan 2027Munich£3,400 + VAT
  • 18–22 Jan 2027Milan£3,400 + VAT
  • 1–5 Feb 2027Amsterdam£3,400 + VAT
  • 15–19 Feb 2027Malaga£3,080 + VAT
  • 8–12 Mar 2027London£3,360 + VAT
  • 22–26 Mar 2027Sarajevo£3,400 + VAT
  • 12–16 Apr 2027Amsterdam£3,400 + VAT
  • 26–30 Apr 2027Dubai£4,200 + VAT
  • 10–14 May 2027London£3,360 + VAT
  • 24–28 May 2027Riyadh£4,200 + VAT
  • 7–11 Jun 2027Munich£3,400 + VAT
  • 21–25 Jun 2027Doha£4,200 + VAT
  • 5–9 Jul 2027Amsterdam£3,400 + VAT
  • 19–23 Jul 2027Geneva£4,200 + VAT
  • 9–13 Aug 2027London£3,360 + VAT
  • 23–27 Aug 2027Abu Dhabi£4,200 + VAT
  • 13–17 Sep 2027Amsterdam£3,400 + VAT
  • 27 Sep – 1 Oct 2027Cairo£2,280 + VAT
  • 11–15 Oct 2027London£3,360 + VAT
  • 25–29 Oct 2027Jeddah£4,200 + VAT
  • 1–5 Nov 2027Munich£3,400 + VAT
  • 15–19 Nov 2027Singapore£4,200 + VAT
  • 6–10 Dec 2027Amsterdam£3,400 + VAT
  • 20–24 Dec 2027Muscat£3,080 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Special requests

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Trademark Registration, Brand Protection and International Expansion

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Course overview

A brand that works in one market may face earlier rights, descriptive meanings or ownership complications in another. Registration decisions need to support launch timing, commercial priorities and the way the brand will be used by distributors or partners. This course examines trademark protection as part of an international market entry process. It combines naming and clearance principles with filing strategy, contractual control and ongoing evidence of use, recognising that requirements and outcomes differ between jurisdictions.

Day 1 assesses distinctive signs and the commercial implications of naming choices. Day 2 explores clearance planning, including local language versions and the limitations of preliminary searches. Day 3 compares national, regional and Madrid filing routes against market priorities and timing. Day 4 considers licences, distribution agreements and the control of brand use across channels. Day 5 develops a launch and monitoring plan for a fictional expansion. Throughout the five days, delegates practise coordinating marketing, legal and commercial teams, identifying dependencies before launch and selecting proportionate responses when conflicting rights or unauthorised brand use emerge.

Course objectives

By the end of the course, delegates will be able to:

  1. Assess trademark strength and naming risks in target markets
  2. Plan clearance work for proposed brands and local versions
  3. Compare filing routes against expansion priorities
  4. Review brand control provisions in commercial relationships
  5. Develop a coordinated launch and monitoring plan

Target competencies

  • Brand risk assessment
  • Clearance planning
  • Market entry protection strategy
  • Distribution brand control
  • Launch coordination

Who should attend

This course suits:

  • Brand managers
  • Marketing directors
  • Export managers
  • In-house counsel
  • Franchise managers
  • International business development managers

Training methodology

  • Lectures connect trademark principles with market entry decisions.
  • Case studies examine brand launches and distribution problems.
  • Group exercises develop clearance, filing and monitoring priorities.
  • Discussion compares the responsibilities of marketing, legal and commercial teams.

Daily agenda

  1. Day 1

    Selecting protectable brands

    • Distinctive signs and brand architecture
    • Descriptive and non-distinctive naming risks
    • Word marks, logos and combined signs
    • Local language, transliteration and cultural checks
    • Brand ownership within corporate groups
  2. Day 2

    Clearance and launch readiness

    • Search scope and target market priorities
    • Earlier registered and unregistered rights
    • Company names, domain names and online identifiers
    • Assessing search limitations and escalation needs
    • Clearance decisions before campaign commitments
  3. Day 3

    International filing strategy

    • National, regional and Madrid route selection
    • Filing sequence and six-month trademark priority
    • Goods and services matched to expansion
    • Local representation and procedural requirements
    • Budget and launch timetable coordination
  4. Day 4

    Brand use through commercial partners

    • Trademark licensing and quality control
    • Distributor and franchise brand permissions
    • Local filings by agents or partners
    • Evidence of genuine use where required
    • Contract termination and brand transition
  5. Day 5

    Monitoring and expansion governance

    • Trademark watching and market intelligence
    • Online marketplace and domain monitoring
    • Triage of conflicts and unauthorised use
    • Internal launch approvals and responsibility allocation
    • Market entry protection plan exercise

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

Register

Trademark Registration, Brand Protection and International Expansion

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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Trademark Registration, Brand Protection and International Expansion