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SP-008

Certificate in Business Strategy Management

Intensive 5-day course · English, Arabic & European languages

Strategic management brings decisions, leadership and organisational culture together in a five-day programme for professionals and managers. Delegates examine planning tools, stakeholder interests and the conversion of strategy into operational plans. Case studies, simulations and practical exercises connect strategic concepts with decisions about people, resources and actions.

Classroom

Public courses in our cities

  • 19–23 Oct 2026Abu Dhabi£4,200 + VAT
  • 2–6 Nov 2026Jeddah£4,200 + VAT
  • 16–20 Nov 2026Kuala Lumpur£1,800 + VAT
  • 7–11 Dec 2026Barcelona£3,080 + VAT
  • 21–25 Dec 2026Muscat£3,080 + VAT
  • 11–15 Jan 2027Barcelona£3,080 + VAT
Show 23 more dates
  • 25–29 Jan 2027Jeddah£4,200 + VAT
  • 8–12 Feb 2027Frankfurt£2,600 + VAT
  • 22–26 Feb 2027Singapore£4,200 + VAT
  • 1–5 Mar 2027Rome£3,400 + VAT
  • 15–19 Mar 2027Muscat£3,080 + VAT
  • 5–9 Apr 2027Casablanca£2,280 + VAT
  • 19–23 Apr 2027Kuala Lumpur£1,800 + VAT
  • 3–7 May 2027Barcelona£3,080 + VAT
  • 17–21 May 2027Manama£3,080 + VAT
  • 14–18 Jun 2027Barcelona£3,080 + VAT
  • 28 Jun – 2 Jul 2027Amman£3,400 + VAT
  • 12–16 Jul 2027Frankfurt£2,600 + VAT
  • 26–30 Jul 2027Madrid£3,400 + VAT
  • 2–6 Aug 2027Rome£3,400 + VAT
  • 16–20 Aug 2027Berlin£3,400 + VAT
  • 6–10 Sep 2027Milan£3,400 + VAT
  • 20–24 Sep 2027Kuala Lumpur£1,800 + VAT
  • 4–8 Oct 2027Barcelona£3,080 + VAT
  • 18–22 Oct 2027Malaga£3,080 + VAT
  • 8–12 Nov 2027Barcelona£3,080 + VAT
  • 22–26 Nov 2027Sarajevo£3,400 + VAT
  • 13–17 Dec 2027Frankfurt£2,600 + VAT
  • 27–31 Dec 2027Dubai£4,200 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Special requests

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Certificate in Business Strategy Management

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Course overview

Business strategy requires analytical work and decisions about how an organisation will act. This programme connects strategic management theory with the practical use of tools, including SWOT analysis and SMART objectives. Delegates examine strategic thinking in a competitive environment and the development and execution of plans aligned with organisational objectives.

Leadership shapes implementation. Alongside the practical use of strategic management tools, the sessions address the leadership qualities needed to direct teams and influence an organisational culture that supports innovation and adaptability. Emotional intelligence, communication, persuasion and employee motivation are studied alongside the cultural factors that affect leaders, interactions and outcomes. Stakeholder analysis helps account for diverse interests.

Five days move from strategy formulation to management skills, culture and tactical planning. Work includes writing vision and mission statements, understanding the complexity of 21st-century decisions and converting strategy into business and operational plans. Case studies, simulations and exercises provide practical applications of strategic tools. The final sessions consider employees' responses to change, team roles, engagement, a learning culture and personal action plans.

Course objectives

By the end of the course, delegates will be able to:

  1. Develop vision and mission statements to support strategy formulation
  2. Analyse stakeholders and manage their differing interests
  3. Recognise how culture affects interactions and outcomes
  4. Explain the complexity of decision processes in the 21st century
  5. Translate strategy into business and operational plans

Who should attend

This course suits:

  • Staff developing their professional analytical skills
  • Strategic leaders seeking greater effectiveness
  • Professionals preparing for a more senior strategic role
  • Managers encouraging innovative thinking
  • Managers refreshing their approach and confidence with strategic management tools

Daily agenda

  1. Day 1

    Forming strategy in a changing environment

    • Reasons for strategy: changes and challenges in the 21st century
    • Planning strategically
    • Strategic thinking: people, approaches, timing and purpose
    • Strategic choices, decisions and psychological influences
    • Examples of strategic success and failure
    • Effects of culture on leaders
  2. Day 2

    Strategic choices and practical tools

    • Understanding strategy in relation to its context
    • The decision implicit in choosing not to decide
    • Red ocean and blue ocean strategies
    • Using SWOT analysis as a strategy tool
    • Converting aspirations into actions with SMART objectives
    • Aligning resources and actions through the strategy hierarchy
  3. Day 3

    Leadership skills for managing strategy

    • Leadership theories and styles as management tools
    • Examining personal motivation
    • Emotional intelligence in leadership
    • Developing a vision, communicating it and framing messages
    • Influencing and persuading as leadership skills
    • Motivating employees
  4. Day 4

    Understanding and influencing organisational culture

    • The cultural iceberg model
    • Cultural reference points and the cultural web
    • Effects of strong and weak cultures
    • Cultural challenges of globalisation, mergers and acquisitions
    • Assessing the organisation's culture
    • Leaders' influence on culture
  5. Day 5

    Planning tactics and engaging employees

    • How change affects employees
    • Individual roles and team roles
    • Engaging employees
    • Developing tactics and plans
    • Supporting a culture of learning
    • Planning personal actions

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

Register

Certificate in Business Strategy Management

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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Certificate in Business Strategy Management