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SP-011

Certificate in Strategic Management

Intensive 5-day course · English, Arabic & European languages

Business leaders and professionals examine strategic decisions against their own business circumstances during five days of study. Innovation, trend analysis and value pricing sit alongside leadership and culture. Delegates work with case studies and practical exercises to develop strategies, consider customer opportunities and evaluate implementation through scorecards, benchmarking and feedback.

Classroom

Public courses in our cities

  • 26–30 Oct 2026Doha£4,200 + VAT
  • 9–13 Nov 2026Istanbul£2,280 + VAT
  • 23–27 Nov 2026Abu Dhabi£4,200 + VAT
  • 14–18 Dec 2026Vienna£3,400 + VAT
  • 28 Dec – 1 Jan 2026Jeddah£4,200 + VAT
  • 4–8 Jan 2027Munich£3,400 + VAT
Show 23 more dates
  • 18–22 Jan 2027Sarajevo£3,400 + VAT
  • 1–5 Feb 2027Amsterdam£3,400 + VAT
  • 15–19 Feb 2027Dubai£4,200 + VAT
  • 8–12 Mar 2027London£3,360 + VAT
  • 22–26 Mar 2027Riyadh£4,200 + VAT
  • 12–16 Apr 2027Istanbul£2,280 + VAT
  • 26–30 Apr 2027Doha£4,200 + VAT
  • 10–14 May 2027Vienna£3,400 + VAT
  • 24–28 May 2027Geneva£4,200 + VAT
  • 7–11 Jun 2027Munich£3,400 + VAT
  • 21–25 Jun 2027Abu Dhabi£4,200 + VAT
  • 5–9 Jul 2027Amsterdam£3,400 + VAT
  • 19–23 Jul 2027Cairo£2,280 + VAT
  • 9–13 Aug 2027London£3,360 + VAT
  • 23–27 Aug 2027Jeddah£4,200 + VAT
  • 13–17 Sep 2027Istanbul£2,280 + VAT
  • 27 Sep – 1 Oct 2027Singapore£4,200 + VAT
  • 11–15 Oct 2027Vienna£3,400 + VAT
  • 25–29 Oct 2027Muscat£3,080 + VAT
  • 1–5 Nov 2027Munich£3,400 + VAT
  • 15–19 Nov 2027Casablanca£2,280 + VAT
  • 6–10 Dec 2027Amsterdam£3,400 + VAT
  • 20–24 Dec 2027Manama£3,080 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Special requests

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Certificate in Strategic Management

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Course overview

Strategic management involves understanding business circumstances and choosing a course of action. The programme covers strategy fundamentals and newer approaches, applying them to delegates' own challenges. Business innovation, culture building, trend analysis and value pricing are examined through case studies and guidance informed by strategic thinkers. Work on trends explores emerging customer needs and preferences.

Innovation needs organisational support. Delegates consider the mindset, systems and procedures that support it, and examine how strategies can differentiate the business from its competitors, open new markets and address the strategic challenges facing the organisation. Value pricing is explored as a way to capture the value offered to customers. Scenario planning and cycles of action help frame choices about strategic value and customer opportunities.

Leadership sessions study principled decisions, organisational awareness and alignment between strategy and structure. Culture is considered in relation to innovation, collaboration and performance, including its role in implementation. The last day addresses evaluation and control using the Balanced Scorecard, benchmarking and other strategic tools, followed by continuous improvement and ongoing feedback. Lectures, discussions and individual and group exercises provide workplace applications, with personalised guidance from the trainer.

Course objectives

By the end of the course, delegates will be able to:

  1. Analyse business circumstances and make applicable strategic decisions
  2. Develop an innovative mindset and design organisational systems and procedures that support innovation
  3. Design and implement strategies for customer value, new markets and strategic challenges
  4. Apply principled ideas to improve strategic choices and build on results
  5. Create a company culture that supports innovation, collaboration and performance

Who should attend

This course suits:

  • Business leaders
  • Senior managers
  • Entrepreneurs
  • Consultants
  • Business analysts
  • Project managers
  • Product managers
  • Marketing managers
  • Innovation managers
  • Business development managers
  • Sales executives
  • Market researchers
  • Human resource managers
  • Operations managers
  • IT managers
  • Engineering managers
  • Customer service managers

Training methodology

  • Lectures and case studies connect strategic concepts with workplace applications.
  • Group discussions and individual and group exercises support active participation and collaboration.
  • The trainer provides personalised guidance during practical learning.

Daily agenda

  1. Day 1

    Strategic management foundations and business challenges

    • Main elements of strategy
    • Solving strategic problems
    • Defining a challenge and forming a strategic hypothesis
    • Strategic analysis and the industry environment
    • Sources of strategic power and their multiplying effects
    • Examining delegates' own central strategic challenges
  2. Day 2

    Developing and applying strategic innovation

    • Basic principles of innovation
    • Tools and techniques for generating insights
    • Selecting and analysing trends
    • Innovation in business
    • Putting innovation into organisational practice
    • Taking innovations to market
  3. Day 3

    Finding strategic value and customer opportunities

    • Identifying and releasing strategic value
    • Using scenario planning
    • Applying value pricing
    • Identifying customer opportunities
    • Building a distinct market category for the business
    • Building on results through a reinforcing cycle of action
  4. Day 4

    Leadership systems and strategic choices

    • Making decisions according to principles
    • Leadership systems that improve strategic choices
    • Creating and encouraging an aware organisation
    • Matching organisational structure to strategy
    • Leadership and culture during strategy implementation
  5. Day 5

    Implementing, evaluating and controlling strategy

    • Putting strategy into operation across the organisation
    • Evaluation and control during implementation
    • Using the Balanced Scorecard, benchmarking and other strategic tools
    • Applying continuous improvement
    • Establishing systems for continuing feedback

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

Register

Certificate in Strategic Management

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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Certificate in Strategic Management