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SP-009

Certificate in Global Business Strategy (CGBS)

Intensive 5-day course · English, Arabic & European languages

International expansion presents choices about markets, partners and organisational priorities. Across five days, professionals, managers and business owners examine global business strategy, entry routes and performance management. Team exercises develop strategies while sessions on emerging markets, cultural differences and future trends address the conditions in which those strategies operate.

Classroom

Public courses in our cities

  • 26–30 Oct 2026Abu Dhabi£4,200 + VAT
  • 9–13 Nov 2026Barcelona£3,080 + VAT
  • 23–27 Nov 2026Jeddah£4,200 + VAT
  • 14–18 Dec 2026Paris£3,600 + VAT
  • 28 Dec – 1 Jan 2026Muscat£3,080 + VAT
  • 4–8 Jan 2027London£3,360 + VAT
Show 23 more dates
  • 18–22 Jan 2027Geneva£4,200 + VAT
  • 1–5 Feb 2027Istanbul£2,280 + VAT
  • 15–19 Feb 2027Abu Dhabi£4,200 + VAT
  • 8–12 Mar 2027Vienna£3,400 + VAT
  • 22–26 Mar 2027Cairo£2,280 + VAT
  • 12–16 Apr 2027Barcelona£3,080 + VAT
  • 26–30 Apr 2027Jeddah£4,200 + VAT
  • 10–14 May 2027Paris£3,600 + VAT
  • 24–28 May 2027Singapore£4,200 + VAT
  • 7–11 Jun 2027London£3,360 + VAT
  • 21–25 Jun 2027Muscat£3,080 + VAT
  • 5–9 Jul 2027Istanbul£2,280 + VAT
  • 19–23 Jul 2027Casablanca£2,280 + VAT
  • 9–13 Aug 2027Vienna£3,400 + VAT
  • 23–27 Aug 2027Manama£3,080 + VAT
  • 13–17 Sep 2027Barcelona£3,080 + VAT
  • 27 Sep – 1 Oct 2027Amman£3,400 + VAT
  • 11–15 Oct 2027Paris£3,600 + VAT
  • 25–29 Oct 2027Madrid£3,400 + VAT
  • 1–5 Nov 2027London£3,360 + VAT
  • 15–19 Nov 2027Berlin£3,400 + VAT
  • 6–10 Dec 2027Istanbul£2,280 + VAT
  • 20–24 Dec 2027Milan£3,400 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

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Certificate in Global Business Strategy (CGBS)

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Course overview

Operating across national boundaries introduces challenges and opportunities that affect business strategy. Organisations considering expansion need to understand international markets and the competitors already operating there. The programme examines the global business environment, market entry strategies and cross-cultural management, alongside the tools used to assess performance in businesses with international operations.

Entry routes differ. Delegates compare their advantages and disadvantages, consider the factors behind a suitable choice for different industries and companies, and study strategic alliances and partner selection. Performance management work covers measurement systems, KPIs and frameworks. Implementation sessions examine the alignment of organisational vision, mission and values with global strategy, as well as practical challenges and success factors.

Emerging markets receive particular attention during the final day. Technology, global talent management and environmental and social responsibility are considered alongside future trends that may influence strategy. Hands-on exercises allow teams to develop their own strategies, with discussions and interactive activities providing opportunities to share knowledge and working practices.

Course objectives

By the end of the course, delegates will be able to:

  1. Analyse the global business environment and its implications for strategy
  2. Evaluate international market entry routes for different industries and companies
  3. Assess performance management tools for global businesses
  4. Align organisational vision, mission and values with global strategy
  5. Identify emerging-market factors and future trends affecting global business strategy

Target competencies

  • Global market analysis
  • Assessment of international market entry strategies
  • Understanding cross-cultural challenges
  • Performance management in global businesses
  • Implementation of global strategy in emerging markets
  • Identification of future global strategy trends

Who should attend

This course suits:

  • Professionals developing their knowledge of international strategy
  • Executives seeking to expand organisational operations globally
  • Managers planning global expansion or improving international strategy knowledge
  • Business owners taking their operations or strategies into international markets

Training methodology

  • Practical exercises provide hands-on work on global business strategy skills.
  • Teams develop strategies and discuss their approaches as a group.
  • Interactive activities support knowledge sharing and the exchange of working practices.

Daily agenda

  1. Day 1

    The context for global business strategy

    • Defining strategy for global business
    • Reasons global business strategy matters
    • The world economic environment
    • Political, cultural and social influences on global businesses
    • Technology and legal factors in international business
  2. Day 2

    Choosing routes into international markets

    • Advantages and disadvantages of international market entry modes
    • Factors guiding the choice of an entry mode
    • The role of strategic alliances in global business
    • Different forms of strategic alliance
    • Choosing a strategic partner
  3. Day 3

    Managing performance across global operations

    • Meaning and importance of performance management
    • Performance management's role in global business
    • Factors influencing performance management internationally
    • Measurement systems and KPIs for global businesses
    • Frameworks for measuring performance
  4. Day 4

    Putting global strategy into operation

    • Difficulties encountered during implementation
    • Main elements of implementing global business strategy
    • Aligning organisational vision, mission and values
    • Why effective implementation of global strategy matters
    • Factors supporting successful global strategy implementation
  5. Day 5

    Applications and future directions of global strategy

    • Global business strategy for emerging markets
    • Technology's influence on global businesses
    • Managing talent globally
    • Strategy for environmental and social responsibility
    • Future developments in global business strategy

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

Register

Certificate in Global Business Strategy (CGBS)

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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Certificate in Global Business Strategy (CGBS)