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CW-004

Crisis Communication: Managing Messages in High-Pressure Situations

Intensive 5-day course · English, Arabic & European languages

PR staff, corporate communicators and leaders practise preparing messages and directing communication during crises in a 5-day course. Delegates develop plans, organise response teams and adapt messages for audiences and platforms. Media training and simulated scenarios support interviews and social responses, with work on emotional intelligence, coordination and evaluation under pressure.

Classroom

Public courses in our cities

  • 26–30 Oct 2026Jeddah£4,200 + VAT
  • 9–13 Nov 2026London£3,360 + VAT
  • 23–27 Nov 2026Muscat£3,080 + VAT
  • 14–18 Dec 2026Istanbul£2,280 + VAT
  • 28 Dec – 1 Jan 2026Manama£3,080 + VAT
  • 4–8 Jan 2027Rome£3,400 + VAT
Show 23 more dates
  • 18–22 Jan 2027Jeddah£4,200 + VAT
  • 1–5 Feb 2027Munich£3,400 + VAT
  • 15–19 Feb 2027Singapore£4,200 + VAT
  • 8–12 Mar 2027Amsterdam£3,400 + VAT
  • 22–26 Mar 2027Muscat£3,080 + VAT
  • 12–16 Apr 2027London£3,360 + VAT
  • 26–30 Apr 2027Casablanca£2,280 + VAT
  • 10–14 May 2027Istanbul£2,280 + VAT
  • 24–28 May 2027Manama£3,080 + VAT
  • 7–11 Jun 2027Rome£3,400 + VAT
  • 21–25 Jun 2027Amman£3,400 + VAT
  • 5–9 Jul 2027Munich£3,400 + VAT
  • 19–23 Jul 2027Madrid£3,400 + VAT
  • 9–13 Aug 2027Amsterdam£3,400 + VAT
  • 23–27 Aug 2027Berlin£3,400 + VAT
  • 13–17 Sep 2027London£3,360 + VAT
  • 27 Sep – 1 Oct 2027Milan£3,400 + VAT
  • 11–15 Oct 2027Istanbul£2,280 + VAT
  • 25–29 Oct 2027Malaga£3,080 + VAT
  • 1–5 Nov 2027Rome£3,400 + VAT
  • 15–19 Nov 2027Sarajevo£3,400 + VAT
  • 6–10 Dec 2027Munich£3,400 + VAT
  • 20–24 Dec 2027Dubai£4,200 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

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Crisis Communication: Managing Messages in High-Pressure Situations

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Course overview

Crisis messages affect public safety, trust and organisational reputation. Communicators need to provide timely, clear information with empathy while managing media attention and pressure on their teams. Day 1 examines the principles and challenges of this work, including natural disasters, PR scandals and cyberattacks, and asks delegates to identify potential crises in their organisation.

Preparation needs a plan. On Day 2, delegates outline a crisis communication plan, assemble and train the team, and identify stakeholders and their information needs. Day 3 connects clear, consistent and empathetic messages with practical action, through press releases, statements and social posts adapted to different audiences. Simulated scenarios provide practice in writing these messages.

Media handling on Day 4 covers inquiries, press conferences and interviews, including staying on message. Social-media work addresses monitoring and response, with role-play to practise both media and online exchanges. The closing sessions consider stress and emotions, communication across departments and teams, and evaluation and lessons for future work. Templates, plans, checklists and resources support practice; a workbook and daily breaks with Q&A are included.

Course objectives

By the end of the course, delegates will be able to:

  1. Explain crisis communication principles and their importance
  2. Develop a crisis communication plan and assemble a response team
  3. Prepare clear, empathetic messages that guide action
  4. Manage media interactions and social media during crises
  5. Lead communication efforts confidently under pressure

Target competencies

  • Preparedness: planning for potential crises
  • Message development: clarity, consistency and empathy
  • Media management: interviews, press conferences and inquiries
  • Stakeholder communication: employees, customers and the public
  • Emotional intelligence: stress and emotions during crises

Who should attend

This course suits:

  • PR and corporate communication professionals
  • Business continuity planners and crisis management teams
  • Leaders and executives responsible for organisational communication
  • Government and NGO officials handling emergency public information
  • People communicating in crises or other high-stakes situations

Training methodology

  • Expert-led lectures introduce principles and strategies, with cases of successful and unsuccessful crisis communication.
  • Role-play uses simulated crises to practise communication; media training addresses interviews and press conferences.
  • Crisis plans, checklists and resources are available, with workbook templates for use in practice.
  • The daily schedule allows breaks and Q&A.

Daily agenda

  1. Day 1

    Crisis communication principles and risks

    • Defining crisis communication, its principles and challenges
    • Crisis types including natural disasters, PR scandals and cyberattacks
    • Communication's contribution to crisis management
    • Identifying potential organisational crises
  2. Day 2

    Planning, teams and stakeholder needs

    • Components of a crisis communication plan
    • Assembling and training the communication team
    • Identifying stakeholders and their information needs
    • Drafting a crisis communication plan outline
  3. Day 3

    Writing and adapting crisis messages

    • Message clarity, empathy and guidance for action
    • Writing press releases, statements and social media posts
    • Adapting messages to audiences and platforms
    • Writing a message for a simulated crisis
  4. Day 4

    Media interviews and social responses

    • Handling media inquiries and press conferences
    • Keeping to the message during interviews
    • Social media monitoring and responses during crises
    • Role-play of a media interview and social response
  5. Day 5

    Leadership, coordination and review under pressure

    • Managing emotions and stress during crises
    • Coordinating departmental and team communication
    • Evaluating crisis communication and learning from it
    • Review of learning and plans for continued improvement
    • Daily breaks with Q&A
    • Workbook templates, checklists and supporting resources

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

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Crisis Communication: Managing Messages in High-Pressure Situations

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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Crisis Communication: Managing Messages in High-Pressure Situations