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BC-004

Crisis Communication Skills

Intensive 5-day course · English, Arabic & European languages

Public relations leaders and staff responsible for crisis messages examine how to prepare communications before an incident and respond when it occurs. Across five days and six modules, delegates work on risk assessment, crisis teams and media relations, then consider the ethical dimensions of their decisions and ways to measure communication results.

Classroom

Public courses in our cities

  • 19–23 Oct 2026Abu Dhabi£4,200 + VAT
  • 2–6 Nov 2026Jeddah£4,200 + VAT
  • 16–20 Nov 2026London£3,360 + VAT
  • 7–11 Dec 2026Munich£3,400 + VAT
  • 21–25 Dec 2026Muscat£3,080 + VAT
  • 11–15 Jan 2027Rome£3,400 + VAT
Show 23 more dates
  • 25–29 Jan 2027Cairo£2,280 + VAT
  • 8–12 Feb 2027Kuala Lumpur£1,800 + VAT
  • 22–26 Feb 2027Jeddah£4,200 + VAT
  • 1–5 Mar 2027Barcelona£3,080 + VAT
  • 15–19 Mar 2027Singapore£4,200 + VAT
  • 5–9 Apr 2027Muscat£3,080 + VAT
  • 19–23 Apr 2027London£3,360 + VAT
  • 3–7 May 2027Munich£3,400 + VAT
  • 17–21 May 2027Casablanca£2,280 + VAT
  • 14–18 Jun 2027Rome£3,400 + VAT
  • 28 Jun – 2 Jul 2027Manama£3,080 + VAT
  • 12–16 Jul 2027Kuala Lumpur£1,800 + VAT
  • 26–30 Jul 2027Amman£3,400 + VAT
  • 2–6 Aug 2027Barcelona£3,080 + VAT
  • 16–20 Aug 2027Madrid£3,400 + VAT
  • 6–10 Sep 2027Berlin£3,400 + VAT
  • 20–24 Sep 2027London£3,360 + VAT
  • 4–8 Oct 2027Munich£3,400 + VAT
  • 18–22 Oct 2027Milan£3,400 + VAT
  • 8–12 Nov 2027Rome£3,400 + VAT
  • 22–26 Nov 2027Malaga£3,080 + VAT
  • 13–17 Dec 2027Kuala Lumpur£1,800 + VAT
  • 27–31 Dec 2027Sarajevo£3,400 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

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Crisis Communication Skills

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Course overview

Unexpected events can put an organisation's communications under intense pressure. The 2010 British Petroleum spill, the disappearance of Malaysia Airlines flight MH 370 and the financial crisis of 2008 provide examples of the public relations (PR) difficulties that crises create. Delegates examine organisational impacts and ways to limit them through a prepared communication function that can respond quickly and manage perceptions in the media and online.

Preparation comes first. The course covers situation analysis and risk assessment, forming a crisis team and assigning responsibilities, and establishing protocols and resources, including crisis manuals and communication tools. Sessions follow the process through the incident itself, reputation repair and subsequent communication, with attention to the spokesperson's responsibilities.

Practical cases support work on communication principles and the use of media, including social platforms. Delegates consider victims, trust, behaviour and professional expectations alongside ethical decisions. The final module distinguishes outputs, impact and outcomes and sets out how to plan measurement, interpret results and formulate recommendations.

Course objectives

By the end of the course, delegates will be able to:

  1. Identify types of crisis and their characteristics
  2. List the principles governing crisis communication
  3. Devise crisis management processes to mitigate potential organisational crises
  4. Demonstrate how media can help during a crisis
  5. Evaluate and prioritise the dimensions of crisis communication management
  6. Analyse and interpret the results of crisis communication management

Target competencies

  • Public speaking
  • Verbal and nonverbal communication
  • Audience influence
  • Rapport building
  • Motivation of subordinates
  • Project organisation and leadership

Who should attend

This course suits:

  • Team leaders, supervisors and managers in public relations sections
  • Staff involved in managing communication issues during a crisis

Training methodology

  • An interactive workshop uses educational and training tools alongside cases from actual crises to connect theory with practice.
  • The 4 learning pillars are concepts taught through lectures and presentations, role-play in group exercises, experience sharing through roundtable discussion, and examination of actual crises and policy choices.

Course modules

  1. Module 1

    Understanding crises and communication

    • Defining a crisis
    • An introduction to communication
    • Types of crisis
    • Characteristics of a crisis
    • How a crisis develops
  2. Module 2

    Principles for communicating during crises

    • Establishing a clear objective
    • Speed of response
    • Taking responsibility
    • Selecting appropriate messages
    • Profiling the audience
    • Demonstrating and preserving credibility
    • Coordination with other parties
    • Monitoring throughout the crisis
  3. Module 3

    Preparing, responding and following up

    • Preparation before a crisis
    • Developing the Crisis Management Plan (CMP)
    • Organising the Crisis Management Team (CMT)
    • Responsibilities of the spokesperson
    • Managing the crisis event
    • The first response
    • Repairing reputation
    • Work after the crisis
    • Identifying lessons from the incident
    • Following up through communication
  4. Module 4

    Working with media in a crisis

    • The relationship between media and communication
    • Media partnerships in crisis response
    • Communicating about crises on social media
    • Benefits and challenges of social media
    • Adapting social media use during crisis communication
  5. Module 5

    Dimensions of communication decisions

    • Decisions in standard operating practice
    • Management of victims' needs
    • Trust and credibility
    • Behaviour during a crisis
    • Professional expectations
    • Ethical considerations
    • Learning from the response
  6. Module 6

    Assessing crisis communication results

    • Measurement of outputs
    • Measurement of impact
    • Measurement of outcomes
    • Steps in a measurement programme
    • Setting measurement objectives
    • Identifying the audience
    • Selecting criteria and benchmarks
    • Choosing timing, budget and measurement tools
    • Interpreting results to draw conclusions and make recommendations

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

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Crisis Communication Skills

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

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Crisis Communication Skills