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CW-006

Mastering Effective Communication: Speak, Write, and Influence

Intensive 5-day course · English, Arabic & European languages

Professionals, leaders and people preparing for work practise speaking, writing and influence during 5 days. Delegates develop presentations and written documents, use listening and persuasion techniques, and handle difficult conversations. Morning study and afternoon practice combine theories with role-play, writing exercises and feedback, including methods for building rapport and managing conflict professionally.

Classroom

Public courses in our cities

  • 19–23 Oct 2026Frankfurt£2,600 + VAT
  • 19–23 Oct 2026Muscat£3,080 + VAT
  • 2–6 Nov 2026Rome£3,400 + VAT
  • 16–20 Nov 2026Manama£3,080 + VAT
  • 7–11 Dec 2026Dubai£4,200 + VAT
  • 21–25 Dec 2026Kuala Lumpur£1,800 + VAT
Show 24 more dates
  • 4–8 Jan 2027Dubai£4,200 + VAT
  • 18–22 Jan 2027Frankfurt£2,600 + VAT
  • 1–5 Feb 2027Riyadh£4,200 + VAT
  • 15–19 Feb 2027Barcelona£3,080 + VAT
  • 1–5 Mar 2027Doha£4,200 + VAT
  • 15–19 Mar 2027Frankfurt£2,600 + VAT
  • 5–9 Apr 2027Rome£3,400 + VAT
  • 19–23 Apr 2027Geneva£4,200 + VAT
  • 3–7 May 2027Abu Dhabi£4,200 + VAT
  • 17–21 May 2027Kuala Lumpur£1,800 + VAT
  • 7–11 Jun 2027Cairo£2,280 + VAT
  • 21–25 Jun 2027Frankfurt£2,600 + VAT
  • 5–9 Jul 2027Jeddah£4,200 + VAT
  • 19–23 Jul 2027Barcelona£3,080 + VAT
  • 2–6 Aug 2027Singapore£4,200 + VAT
  • 16–20 Aug 2027Frankfurt£2,600 + VAT
  • 6–10 Sep 2027Rome£3,400 + VAT
  • 20–24 Sep 2027Muscat£3,080 + VAT
  • 4–8 Oct 2027Casablanca£2,280 + VAT
  • 18–22 Oct 2027Kuala Lumpur£1,800 + VAT
  • 1–5 Nov 2027Manama£3,080 + VAT
  • 15–19 Nov 2027Frankfurt£2,600 + VAT
  • 6–10 Dec 2027Amman£3,400 + VAT
  • 20–24 Dec 2027Barcelona£3,080 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Special requests

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Pick what you want changed and we’ll come back with a proposal and price.

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Mastering Effective Communication: Speak, Write, and Influence

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Course overview

Communication tasks range from a presentation or email to a conversation where people disagree. The programme develops clear, confident and persuasive expression for personal and professional settings, alongside listening and emotional intelligence. Day 1 examines communication concepts, the sender-message-receiver-feedback process and barriers, then connects speech with body language, tone, gestures and active listening through role-play.

Presentations need structure. On Day 2, delegates address anxiety, organise introductions, bodies and conclusions and use PowerPoint and charts as visual aids. Voice modulation, pace and emphasis accompany audience interaction and Q&A, with short presentations and feedback. Writing on Day 3 covers clarity, concision, coherence, audience adaptation and common pitfalls before emails, reports, proposals, editing and revision.

Persuasion on Day 4 examines ethos, pathos and logos, credibility, trust and storytelling, followed by persuasive arguments and calls to action and analysis of successful campaigns. Closing work addresses conflict causes and types, difficult conversations and emotional intelligence, with role-play and constructive feedback. Lectures and group work combine with morning and afternoon activities; daily breaks allow Q&A and a workbook provides templates, checklists and resources.

Course objectives

By the end of the course, delegates will be able to:

  1. Explain principles for effective communication
  2. Develop confidence in presentations and public speaking
  3. Improve writing for professional and personal purposes
  4. Apply methods for persuasion and influence
  5. Improve active listening and interpersonal communication
  6. Handle conflict and difficult conversations with tact and professionalism

Target competencies

  • Verbal communication: clarity and confidence in speech
  • Written communication: precise, clear and effective content
  • Persuasion and influence: convincing and motivating others
  • Active listening: understanding and responding to others
  • Emotional intelligence: rapport and management of emotions
  • Conflict resolution: handling difficult conversations

Who should attend

This course suits:

  • Professionals developing communication skills
  • Managers and team leaders inspiring and influencing teams
  • Writers, marketers and content creators refining their work
  • Students and recent graduates preparing to enter employment
  • People improving communication in personal and professional settings

Training methodology

  • Expert-led lectures address theories and practices, with group discussions to exchange ideas and experience.
  • Simulated role-play and writing exercises provide communication practice.
  • Trainers and peers give constructive feedback on skills.
  • Daily breaks include Q&A, and a workbook contains templates, checklists and resources.

Daily agenda

  1. Day 1

    Communication processes, listening and expression

    • Morning session on communication foundations
    • Communication concepts and principles
    • Sender, message, receiver and feedback
    • Communication barriers and ways to address them
    • Afternoon session on communication practice
    • Verbal and nonverbal communication: body language, tone and gestures
    • Active listening for understanding and engagement
    • Conversation role-play with feedback
  2. Day 2

    Planning and delivering presentations

    • Morning session on speaking preparation
    • Methods for overcoming public speaking anxiety
    • Presentation structure: introduction, body and conclusion
    • Using PowerPoint and charts as visual aids
    • Afternoon session on presentation delivery
    • Voice modulation, pacing and emphasis for confident delivery
    • Audience interaction and handling Q&A
    • Short presentations by delegates with feedback
  3. Day 3

    Clear writing and professional documents

    • Morning session on writing principles
    • Clarity, concision and coherence
    • Adapting written messages to audiences
    • Common writing pitfalls and ways to avoid them
    • Afternoon session on document practice
    • Writing professional emails, reports and proposals
    • Editing and proofreading for accurate writing
    • Writing and revising a professional document
  4. Day 4

    Persuasion, credibility and influence

    • Morning session on persuasion principles
    • Ethos, pathos and logos in persuasion
    • Developing trust and credibility
    • Storytelling for influence
    • Afternoon session on persuasive communication
    • Arguments and calls to action in persuasive writing
    • Writing a persuasive speech or email
    • Group analysis of successful persuasive campaigns
  5. Day 5

    Difficult conversations and conflict management

    • Morning session on conflict and communication
    • Conflict types and causes
    • Strategies for difficult conversations
    • Emotional intelligence in communication
    • Afternoon session on conflict practice
    • Role-play of conflict resolution situations
    • Giving and receiving constructive feedback
    • Review of learning and continued-improvement action plans
    • Daily breaks and Q&A
    • Workbook templates, checklists and resources

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

Register

Mastering Effective Communication: Speak, Write, and Influence

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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Mastering Effective Communication: Speak, Write, and Influence