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SP-025

Strategic Mastery through PESTLE and SWOT Analysis

Intensive 5-day course · English, Arabic & European languages

PESTLE and SWOT give planners, analysts and business leaders structured ways to assess external pressures and internal capabilities. Over 5 days, delegates collect evidence, identify priorities and combine findings into strategic plans. Applications use their own business context, ending with feedback, revised goals and a 90-day implementation roadmap.

Classroom

Public courses in our cities

  • 26–30 Oct 2026Dubai£4,200 + VAT
  • 9–13 Nov 2026Munich£3,400 + VAT
  • 23–27 Nov 2026Riyadh£4,200 + VAT
  • 14–18 Dec 2026Amsterdam£3,400 + VAT
  • 28 Dec – 1 Jan 2026Doha£4,200 + VAT
  • 4–8 Jan 2027Barcelona£3,080 + VAT
Show 23 more dates
  • 18–22 Jan 2027Dubai£4,200 + VAT
  • 1–5 Feb 2027Barcelona£3,080 + VAT
  • 15–19 Feb 2027Riyadh£4,200 + VAT
  • 8–12 Mar 2027Rome£3,400 + VAT
  • 22–26 Mar 2027Doha£4,200 + VAT
  • 12–16 Apr 2027Munich£3,400 + VAT
  • 26–30 Apr 2027Geneva£4,200 + VAT
  • 10–14 May 2027Amsterdam£3,400 + VAT
  • 24–28 May 2027Abu Dhabi£4,200 + VAT
  • 7–11 Jun 2027Barcelona£3,080 + VAT
  • 21–25 Jun 2027Cairo£2,280 + VAT
  • 5–9 Jul 2027Barcelona£3,080 + VAT
  • 19–23 Jul 2027Jeddah£4,200 + VAT
  • 9–13 Aug 2027Rome£3,400 + VAT
  • 23–27 Aug 2027Singapore£4,200 + VAT
  • 13–17 Sep 2027Munich£3,400 + VAT
  • 27 Sep – 1 Oct 2027Muscat£3,080 + VAT
  • 11–15 Oct 2027Amsterdam£3,400 + VAT
  • 25–29 Oct 2027Casablanca£2,280 + VAT
  • 1–5 Nov 2027Barcelona£3,080 + VAT
  • 15–19 Nov 2027Manama£3,080 + VAT
  • 6–10 Dec 2027Barcelona£3,080 + VAT
  • 20–24 Dec 2027Amman£3,400 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

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Strategic Mastery through PESTLE and SWOT Analysis

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Course overview

Strategic analysis helps an organisation interpret external pressures and internal challenges before deciding how to respond. PESTLE examines macro-environmental factors affecting performance, while SWOT brings capabilities and weaknesses together with opportunities and threats. Delegates practise structured analysis and align strategic goals with external trends through workplace applications and case studies.

Evidence guides choices. Sessions examine sources of external data, environmental scanning and internal capability audits. Political, economic, social, technological, legal and environmental factors are assessed through PESTLE; a SWOT matrix then helps identify priorities. Integration work includes strategy mapping, scenarios and the assessment of strategic risks before a high-level plan is developed.

Organisational applications concern foresight, market responsiveness and alignment between internal capabilities and external demands. Planning and decisions use data, with attention to proactive strategy, resilience and leadership preparation. Delegates also practise analytical thinking and decision-making in complex business conditions and contribute to strategic initiatives through their own analyses. Instructor-led sessions, discussions and scenario work lead to presentations, facilitator and peer feedback, revised plans, personal and team goals and a 90-day implementation roadmap.

Course objectives

By the end of the course, delegates will be able to:

  1. Apply PESTLE to analyse the external business environment
  2. Use SWOT to evaluate internal capabilities and challenges
  3. Connect both analyses with strategic decisions and competitive advantage
  4. Build structured strategic plans based on evidence
  5. Anticipate future risks and opportunities through strategic analysis

Who should attend

This course suits:

  • Strategic planners and business analysts
  • Business development managers
  • Marketing and product leaders
  • Functional heads responsible for planning or forecasting
  • Entrepreneurs and business owners clarifying their strategy

Training methodology

  • Instructor-led sessions introduce and apply strategic analysis tools.
  • Group discussions and scenario-based applications provide hands-on experience.

Daily agenda

  1. Day 1

    Starting strategic analysis

    • Defining strategic analysis and its relevance to organisations
    • External and internal analysis frameworks
    • Environmental scanning's role
    • Introducing PESTLE and SWOT
    • Identifying current strategic challenges in delegates' organisations
  2. Day 2

    Using PESTLE to examine external conditions

    • The six PESTLE factors: political, economic, social, technological, legal and environmental
    • Sources for external data collection
    • Analysing trends and anticipating market changes
    • Reviewing a global PESTLE case
    • Drafting a PESTLE analysis for delegates' business settings
  3. Day 3

    Assessing capabilities and opportunities with SWOT

    • Assessing internal strengths and weaknesses
    • Tools for auditing internal capabilities
    • Mapping external opportunities and threats
    • Selecting SWOT elements for priority action
    • Creating a SWOT matrix for a department or organisation
  4. Day 4

    Combining analysis for strategy and risk decisions

    • Matching internal strengths with external opportunities
    • Converting findings into strategic priorities
    • Strategy mapping and scenario development
    • Assessing strategic risk through PESTLE and SWOT
    • Developing a high-level plan from the combined analyses
  5. Day 5

    Reviewing plans and preparing implementation

    • Presenting findings and strategic plans
    • Obtaining feedback from the facilitator and peers
    • Refining strategy using group feedback
    • Setting strategic goals for individuals and teams
    • Building a 90-day implementation roadmap connected to the analysis

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

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Strategic Mastery through PESTLE and SWOT Analysis

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

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Strategic Mastery through PESTLE and SWOT Analysis