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QP-006

Strategic Quality Management

Intensive 5-day course · English, Arabic & European languages

Quality directors, performance heads and corporate planners study how to integrate quality programmes into organisational strategy across five days. Delegates examine stakeholder analysis, Critical Success Factors (CSFs), TOWS matrices, Key Result Areas (KRAs) and balanced scorecards, preparing them to draft actionable deployment plans and build departmental KPI monitoring dashboards.

Classroom

Public courses in our cities

  • 19–23 Oct 2026Abu Dhabi£4,200 + VAT
  • 2–6 Nov 2026Jeddah£4,200 + VAT
  • 16–20 Nov 2026Istanbul£2,280 + VAT
  • 7–11 Dec 2026Vienna£3,400 + VAT
  • 21–25 Dec 2026Muscat£3,080 + VAT
  • 11–15 Jan 2027Munich£3,400 + VAT
Show 23 more dates
  • 25–29 Jan 2027Geneva£4,200 + VAT
  • 8–12 Feb 2027Amsterdam£3,400 + VAT
  • 22–26 Feb 2027Abu Dhabi£4,200 + VAT
  • 1–5 Mar 2027London£3,360 + VAT
  • 15–19 Mar 2027Cairo£2,280 + VAT
  • 5–9 Apr 2027Jeddah£4,200 + VAT
  • 19–23 Apr 2027Istanbul£2,280 + VAT
  • 3–7 May 2027Vienna£3,400 + VAT
  • 17–21 May 2027Singapore£4,200 + VAT
  • 14–18 Jun 2027Munich£3,400 + VAT
  • 28 Jun – 2 Jul 2027Muscat£3,080 + VAT
  • 12–16 Jul 2027Amsterdam£3,400 + VAT
  • 26–30 Jul 2027Casablanca£2,280 + VAT
  • 2–6 Aug 2027London£3,360 + VAT
  • 16–20 Aug 2027Manama£3,080 + VAT
  • 6–10 Sep 2027Amman£3,400 + VAT
  • 20–24 Sep 2027Istanbul£2,280 + VAT
  • 4–8 Oct 2027Vienna£3,400 + VAT
  • 18–22 Oct 2027Madrid£3,400 + VAT
  • 8–12 Nov 2027Munich£3,400 + VAT
  • 22–26 Nov 2027Berlin£3,400 + VAT
  • 13–17 Dec 2027Amsterdam£3,400 + VAT
  • 27–31 Dec 2027Milan£3,400 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Special requests

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Strategic Quality Management

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Course overview

Quality initiatives often remain isolated from executive strategy, functioning as inspection units rather than drivers of commercial value. When corporate plans fail to incorporate quality targets, departmental budgets diverge and strategic execution suffers. This course prepares quality managers and planners to bridge operational control with long-term strategic objectives.

Delegates review the seven principles of strategic quality management, evaluating deployment models and excellence award frameworks. Instruction covers environmental scanning, stakeholder mapping, quality maturity ladders and the formulation of clear vision, mission and policy statements. Attendees identify Critical Success Factors (CSFs) to ground quality aspirations in operational realities.

Subsequent modules explore the transition from strategic priorities to functional action plans. Delegates apply TOWS analysis, offensive and defensive strategy frameworks and the How-How technique to select viable quality initiatives. Final sessions establish performance measurement systems, linking Key Result Areas (KRAs) to balanced scorecards, KPI cards and executive monitoring dashboards.

Course objectives

By the end of the course, delegates will be able to:

  1. Define strategic quality concepts and identify core components of long-term quality planning
  2. Conduct environmental assessments and stakeholder analyses to formulate quality vision and mission statements
  3. Formulate measurable strategic goals, Key Result Areas (KRAs) and objectives for the quality division
  4. Evaluate strategic options using TOWS matrices and draft integrated departmental operating plans
  5. Measure quality strategy execution using balanced scorecards, KPI cards and monitoring dashboards

Target competencies

  • Strategic planning
  • Quality management
  • Management and planning
  • Understanding controls and Key Performance Indicators (KPIs)
  • Understanding quality frameworks

Who should attend

This course suits:

  • Quality directors, managers and corporate planning specialists
  • Performance improvement coordinators responsible for institutional governance
  • Senior supervisors preparing for executive leadership within quality functions

Training methodology

  • Interactive lectures present strategic planning models, governance frameworks and performance scorecards.
  • Practical workshops guide delegates through drafting vision statements, TOWS analyses and departmental operating plans.
  • Case study reviews, group debriefs and instructional videos demonstrate successful quality deployment strategies.

Daily agenda

  1. Day 1

    Introduction to Quality Management and Strategy

    • Foundational definitions and operational dimensions of quality
    • Structural attributes and dimensions of organisational quality
    • Historical progression of international quality standards
    • The seven principles of strategic quality management
    • Strategic deployment of quality frameworks and business excellence awards
    • Evaluating the evolution of corporate strategic management
    • Historical origins and commercial adaptations of strategic planning
    • Identifying and overcoming barriers to strategic implementation
    • Comparative review of strategic deployment models
  2. Day 2

    Environmental Analysis and Critical Success Factors

    • Assessing organisational positioning on the quality maturity ladder
    • Conducting stakeholder analysis for corporate quality functions
    • Analytical tools for evaluating current departmental situations
    • Formulating authoritative quality vision and mission statements
    • Drafting an overarching organisational quality statement
    • Defining strategic goals and long-term directions for quality
    • Identifying Critical Success Factors (CSFs) in quality operations
  3. Day 3

    Goals, Objectives and Action Plan Alignment

    • Translating high-level strategic plans into functional action plans
    • Establishing goals, quantitative targets and operational objectives for quality
    • Applying objective criteria to evaluate strategic goal viability
    • Aligning Key Result Areas (KRAs) with targets and departmental goals
    • Examining worked examples of strategic quality objectives
  4. Day 4

    Evaluating Strategies and Drafting Operating Plans

    • Expanding SWOT analyses into actionable TOWS strategic matrices
    • Designing offensive strategies for market expansion and capability growth
    • Formulating defensive strategies to mitigate operational risks
    • Applying the How-How technique to generate viable quality initiatives
    • Linking strategic goals to operational programmes, action plans and budgets
    • Key evaluation criteria for practical and actionable operating plans
    • Compiling a detailed quality department operational plan
    • Assigning operational accountability for planned quality milestones
  5. Day 5

    Measuring Strategic Quality Achievement

    • Contemporary methodologies for controlling and verifying quality results
    • Translating Key Result Areas (KRAs) into actionable Key Performance Indicators (KPIs)
    • Designing visual quality monitoring dashboards
    • Structuring detailed KPI documentation cards
    • Establishing achievable performance baselines and target thresholds
    • Deploying the balanced scorecard within the quality department

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

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Strategic Quality Management

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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Strategic Quality Management