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SP-030

The Certified Strategist: Advanced Tools and Techniques

Intensive 5-day course · English, Arabic & European languages

Managers and staff shaping company plans apply strategic thinking and analysis tools during five days. Competitive advantage, organisational capabilities and future industry conditions inform their choices. Delegates use business cases to examine frameworks, build a strategy canvas and explore foresight methods, then consider people, processes, information systems and the measurement of results.

Classroom

Public courses in our cities

  • 26–30 Oct 2026Abu Dhabi£4,200 + VAT
  • 9–13 Nov 2026Istanbul£2,280 + VAT
  • 23–27 Nov 2026Jeddah£4,200 + VAT
  • 14–18 Dec 2026Vienna£3,400 + VAT
  • 28 Dec – 1 Jan 2026Muscat£3,080 + VAT
  • 4–8 Jan 2027Amsterdam£3,400 + VAT
Show 23 more dates
  • 18–22 Jan 2027Dubai£4,200 + VAT
  • 1–5 Feb 2027Istanbul£2,280 + VAT
  • 15–19 Feb 2027Riyadh£4,200 + VAT
  • 8–12 Mar 2027Rome£3,400 + VAT
  • 22–26 Mar 2027Doha£4,200 + VAT
  • 12–16 Apr 2027Istanbul£2,280 + VAT
  • 26–30 Apr 2027Geneva£4,200 + VAT
  • 10–14 May 2027Vienna£3,400 + VAT
  • 24–28 May 2027Abu Dhabi£4,200 + VAT
  • 7–11 Jun 2027Amsterdam£3,400 + VAT
  • 21–25 Jun 2027Cairo£2,280 + VAT
  • 5–9 Jul 2027Istanbul£2,280 + VAT
  • 19–23 Jul 2027Jeddah£4,200 + VAT
  • 9–13 Aug 2027Rome£3,400 + VAT
  • 23–27 Aug 2027Singapore£4,200 + VAT
  • 13–17 Sep 2027Istanbul£2,280 + VAT
  • 27 Sep – 1 Oct 2027Muscat£3,080 + VAT
  • 11–15 Oct 2027Vienna£3,400 + VAT
  • 25–29 Oct 2027Casablanca£2,280 + VAT
  • 1–5 Nov 2027Amsterdam£3,400 + VAT
  • 15–19 Nov 2027Manama£3,080 + VAT
  • 6–10 Dec 2027Istanbul£2,280 + VAT
  • 20–24 Dec 2027Amman£3,400 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

Can't make these dates? We can run this course for your team on dates that suit you. Ask for custom dates · In-house options

Online (live)

With a trainer, on dates to suit your team

This course can be taught live online by a trainer, in English, Arabic or any European language, for one person or a whole team.

£1,850 + VAT

Group discount: 2 delegates 20% · 3 delegates 35% · 5 or more delegates 50%

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The Certified Strategist: Advanced Tools and Techniques

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Course overview

A strategy needs to account for competitive conditions and the expectations of stakeholders, then be put into practice. The programme examines established thinking and planning tools to understand the factors behind long-term strategic performance. Managers and company personnel analyse internal and external conditions, plan future moves around industry characteristics and consider the competencies, capabilities and competitive positions an organisation can build.

Different frameworks reveal different issues. Business case studies provide applications for situation analysis, Porter's 5 forces, SWOT and PEDESTL. The strategy canvas is used to examine innovation and customer value, while competitive choices include low cost, differentiation and market niches. Organisational culture is considered in relation to effective strategy execution, alongside capabilities that rivals cannot easily imitate.

Foresight extends the analysis to future conditions. Delegates study futures research, weak signals, black swans, wild cards and the Delphi method, together with uncertainty axes, policy stress-testing and backcasting. Team exercises, discussions, videos and group presentations support the application of frameworks to different cases. A concluding examination of people, processes and information systems connects organisational strategy with the measurement of results, and an exam provides an opportunity to demonstrate learning.

Course objectives

By the end of the course, delegates will be able to:

  1. Apply strategic thinking and planning tools and techniques
  2. Use models and frameworks to analyse internal and external organisational conditions
  3. Plan future strategic moves using industry characteristics
  4. Identify and develop organisational competencies, capabilities and competitive position
  5. Define a corporate culture that supports effective strategy execution

Target competencies

  • Strategic thinking
  • Strategic planning
  • Strategic analysis
  • Competitive analysis
  • Trend analysis
  • Customer value development
  • Analytical thinking

Who should attend

This course suits:

  • Managers at all levels and company staff shaping or supporting plans to achieve strategic goals and objectives

Training methodology

  • Each strategic framework is applied to a different business case study.
  • Team exercises and group discussions support interactive learning.
  • Videos and group presentations accompany the applications.
  • An exam allows delegates to demonstrate their learning.

Daily agenda

  1. Day 1

    Building a strategic view

    • The 20 mile march concept
    • Murphy’s law in strategic thinking
    • Defining strategy
    • The three main strategic questions
    • The blind men and the elephant analogy
    • The purpose served by strategy
  2. Day 2

    Competing through strategic advantage

    • Characteristics that distinguish strong companies
    • Examples of competitive advantage
    • Competing as the industry's low-cost provider
    • Differentiating on a feature that matters to customers
    • Focusing on a selected market niche
    • Building capabilities that competitors struggle to imitate
    • Reasons strategy matters
    • Case study developing a company
  3. Day 3

    Applying frameworks to strategic analysis

    • Using frameworks to guide analysis
    • Frameworks for analysing a situation
    • Introducing Porter's 5 forces
    • Effects of Porter's 5 forces
    • Creating value and capturing it
    • Applying SWOT analysis
    • Developing the SWOT matrix
    • Connecting SWOT with objectives and initiatives
    • Core principles of the PEDESTL framework
    • Using the strategy canvas
    • Developing innovation through the strategy canvas
  4. Day 4

    Methods for examining future conditions

    • Connections between strategic management and futures research
    • Using a futures wheel
    • Using a futures table
    • Recognising weak signals
    • Black swans and wild cards
    • Tools for futures work
    • Applying the Delphi method
    • Axes of uncertainty
    • Stress-testing policies
    • Using backcasting
  5. Day 5

    Organisational choices and performance

    • Identifying the organisation's most important asset
    • Improving people processes
    • Simplifying processes
    • Improving information systems
    • Measuring the results

Certificate

Every delegate who completes the course receives an ARUK Training Certificate of Attendance.

Frequently asked questions

How do I register?

Choose a date and city in the schedule and press Register, or send us an enquiry. Our team confirms your place and sends an invoice.

Are fees shown with VAT?

Fees are shown per delegate and exclude VAT, which is added to the invoice where applicable.

Can this course be delivered for our team only?

Yes. Any ARUK course can be delivered in-house at your premises, in a meeting room we book for you, or 1-to-1.

Is this course available online?

Yes. We run it live online with a trainer, on dates that suit your team, for £1,850 + VAT per delegate.

Is there a group discount?

Yes. 20% for 2 delegates, 35% for 3 delegates and 50% for 5 or more delegates on the same course.

Can the course be delivered in Arabic or another language?

Yes. Our courses can be delivered in English, Arabic or any European language, by a trainer who teaches in that language. Mention your preferred language when you register or enquire.

What certificate will I receive?

An ARUK Training Certificate of Attendance.

Related courses

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The Certified Strategist: Advanced Tools and Techniques

Key booking terms (read before you register)
  • The full fee is paid in advance, before the course starts.
  • Cancel in writing 30 or more days before the start date (45 for in-house) for a refund. Later than that, the full fee is payable.
  • No refund for non-attendance or partial attendance.
  • Places are for the named delegate only; another person cannot attend instead.
  • Moving to another date or city is only possible if ARUK agrees in writing.
  • Travel, accommodation and visas are your responsibility. A refused visa does not change the cancellation terms.

booking terms and conditions

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The Certified Strategist: Advanced Tools and Techniques